Day 1 – Strategy & Customer Success (for Executives & Leaders)

Breakfast

Start the day by connecting with fellow executives and senior leaders from across industries. Over a coffee and light breakfast, exchange perspectives on transformation, customer excellence, and where your industry is heading.

Welcome & Introductions

Kick off the summit across two days of innovation, learning, and collaboration. Hear how Siebel CRM is evolving into a future-proof platform that empowers leaders to drive growth, resilience, and customer-centric transformation.

Executive Keynote: Anything is Possible

AI is changing everything - including for Siebel CRM. Find out what the future holds and how you can leap forward to take advantage of this paradigm shift.

Customer Success

Hear the inside story of how leading customers are modernising Siebel CRM to improve performance, agility and customer experience. This real-world journey highlights challenges, lessons learned, and the measurable business value of modernising Siebel CRM.

Coffee Break

Product Roadmap Walkthrough: The Future of Siebel CRM

Gain executive insight into where Siebel CRM is heading. See what’s next for CX transformation, business agility, and intelligent automation, and how your organisation can prepare to capture maximum value from upcoming advancements.

Customer Success

Hear the inside story of how leading customers are modernising Siebel CRM to improve performance, agility and customer experience. This real-world journey highlights challenges, lessons learned, and the measurable business value of modernising Siebel CRM.

Networking Lunch

Revolutionize your Siebel CRM with AI Agents and Assistants

AI is no longer tomorrow promise - it’s today’s opportunity. Learn how to turn your Siebel CRM into an autonomous “system of intelligence” that empowers your workforce, personalises customer journeys, and delivers productivity breakthroughs without sending sensitive data to the cloud.

Supercharge your Siebel Developers with AI

This session explores how the latest AI tools are superpowering Siebel development, enabling developers to use the tools they enjoy and overcome skills dependencies to modify Siebel CRM.

Coffee break

How Operating & Managing Your Siebel CRM is Now Easier Than Ever

Learn how to adopt constant innovation while keeping business operations smooth. Explore proven strategies for DevOps and CI/CD that allows to adopt Siebel updates quickly, reduce risks, and maintain competitive agility.

Industry Innovation – Digital Business Experience

Learn how Oracle is reimagining customer experiences in the communications industry with Oracle Digital Business Experience, its AI-powered customer experience solution built on Siebel CRM.

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Day 1 – Evening: Customer Networking Event

Day 2 – Developers & Architects

Breakfast

Start the morning by connecting with fellow technical experts. Share engineering challenges and compare solutions for deployment, customisation, and AI-powered use cases.

Optimizing Development from Code to Test to Delivery

A technical deep dive on AI driven development with Web Tools and Workspaces. Accelerate delivery, and adopt practices that make large-scale development faster and more reliable.

Partner Innovation

Hear the inside story of how leading customers are modernising Siebel CRM to improve performance, agility and customer experience. This real-world journey highlights challenges, lessons learned, and the measurable business value of modernising Siebel CRM.

Adapting User Experience & Boosting Productivity

Discover practical guidance for modernising Siebel UX with Web Components, Intelligent Search and Assistants. See how developers can build smarter interfaces that improve user adoption, speed up tasks, and elevate overall productivity.

Coffee break

Sneak Peek into the Future of Oracle AI

Hear from a leading AI expert at Oracle as they share how emerging AI capabilities are expected to transform enterprise CRM experiences, improve productivity, and deliver smarter business outcomes.

Architecting AI for Siebel CRM

Learn how to architect and deploy AI for your Siebel CRM. From agentic AI to natural language access to data, this session provides a deep dive to ensure organizations are well prepared for deploying AI at scale with their Siebel CRM.

Networking Lunch

Partner Innovation

Hear the inside story of how leading customers are modernising Siebel CRM to improve performance, agility and customer experience. This real-world journey highlights challenges, lessons learned, and the measurable business value of modernising Siebel CRM.

Gain Agility and Reduced Costs with Siebel Cloud Native

Moving to a cloud native architecture doesn’t just cut costs - it makes your Siebel CRM faster, more efficient, and easier to run. Learn the latest Siebel Cloud Manager features and how Oracle’s multi-cloud strategy empowers organisations to modernise Siebel on platforms like AWS and Openshift, gaining flexibility without compromise.

Partner Innovation

Hear the inside story of how leading customers are modernising Siebel CRM to improve performance, agility and customer experience. This real-world journey highlights challenges, lessons learned, and the measurable business value of modernising Siebel CRM.

Wrap-up: Co-innovation & Siebel Community

Wrap-up including the latest insights into the Siebel global community, co-innovation and new Siebel certification.

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