Breakfast

Start the day by connecting with fellow executives and senior leaders from across industries. Over a coffee and light breakfast, exchange perspectives on transformation, customer excellence, and where your industry is heading.

Welcome & Introductions

Kick off the summit across two days of innovation, learning, and collaboration. Hear how Siebel CRM is evolving into a future-proof platform that empowers leaders to drive growth, resilience, and customer-centric transformation.

Executive Keynote: Run Your Siebel Like It’s 2025

Discover how to run and operate your Siebel CRM like a cutting-edge digital platform. From AI-powered intelligence to multicloud flexibility and DevOps-driven automation, learn how the latest innovations can transform Siebel into a as a sleek, future-ready engine of growth and competitive advantage.

Customer Success

Hear the inside story of how leading customers are modernising Siebel CRM to improve performance, agility and customer experience. This real-world journey highlights challenges, lessons learned, and the measurable business value of modernising Siebel CRM.

Coffee Break

Product Roadmap Walkthrough: The Future of Siebel CRM

Gain executive insight into where Siebel CRM is heading. See what’s next for CX transformation, business agility, and intelligent automation, and how your organisation can prepare to capture maximum value from upcoming advancements.

Customer Success: AML-BFM: Healthcare Transformation

“Relevance of Reliable and Comprehensive Data in Pediatric Acute Leukemia Registries - AML-BFM Study Group” A powerful case study on how Siebel CRM supports critical healthcare outcomes. Learn how AML-BFN uses Siebel on OCI to improve detection and treatment distribution for children with leukaemia, underscoring Siebel’s ability to deliver impact where it matters most.

Revolutionize your Siebel CRM with AI - Today

AI is no longer tomorrow promise - it’s today’s opportunity. Learn how to turn your Siebel CRM into a smart “system of intelligence” that empowers your workforce, personalises customer journeys, and delivers productivity breakthroughs without sending sensitive data to the cloud.

Networking Lunch

Enhancing Customer Centricity with Siebel UX & Oracle CX

Delight customers and empower employees with modern and intuitive Siebel user experience. Discover how seamless integration with Oracle CX and PaaS applications boosts productivity, efficiency, and a more customer-centric business model.

Driving Predictive & Personalized Experiences with Siebel in the Age of AI.

This session explores how AI enablement is transforming Siebel into an intelligent system by integrating technologies like Gen AI, NLP, predictive analytics, and intelligent automation to enhance customer insights, streamline operations, and boost productivity. SoftClouds leads this modernization by embedding AI into Siebel’s core functions.

Adopting New Innovations without Disruption

Learn how to adopt constant innovation while keeping business operations smooth. Explore proven strategies for DevOps and CI/CD that allows to adopt Siebel updates quickly, reduce risks, and maintain competitive agility.

Coffee break

Gain Agility and Reduced Costs with Siebel Cloud Native

Moving to the cloud doesn’t just cut costs - it makes your Siebel CRM faster, more efficient, and easier to run. Learn how Oracle’s multi-cloud strategy empowers organisations to modernise Siebel on platforms like AWS and Openshift, gaining flexibility without compromise.

Industry Innovation – Digital Business Experience

Explore how leading communications companies are building next-generation digital solutions with Siebel at the core. Learn how Oracle’s full-stack innovation delivers a flexible, future-proof architecture with advanced UX and industry AI.

Anything is Possible

Our vision of Siebel is more than just CRM - a flexible, intelligent, and adaptable platform for the future. Learn how Siebel enables modernisation with lower risk, greater resilience, and unlimited potential.

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Breakfast

Fuel up while meeting fellow partners and technical experts, share engineering challenges, and exchange ideas for solving deployment, customisation, and integration problems.

Partner Strategy for Siebel CRM

Explore new growth opportunities for Siebel partners. Learn how to package value-added solutions, accelerate upgrades, and position yourself as a trusted advisor. This session provides a clear blueprint for driving revenue and delivering exceptional client outcomes in a fast-changing market.

Business Development Planning Q&A

An interactive session where partners can discuss business planning directly with Oracle leaders. Gain clarity on how to co-create GTM strategies, align on customer priorities, and tap into Oracle’s ecosystem for accelerated growth.

Coffee break

Simplify Deployment and Maintenance with Siebel Cloud Manager

Learn how Siebel Cloud Manager eliminates the need for complex custom tooling. Discover how to standardise and automate deployments - on-premises or in the cloud - while reducing operational overhead and improving consistency.

Save Time and Money with Siebel Upgrade Factory

Learn how Upgrade projects don’t have to be long or costly. See how Upgrade Factory streamlines early upgrade stages, cutting delivery time and costs while improving customer satisfaction. Practical strategies for turning upgrades into a win-win for you and your clients.

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Networking Lunch

Breakfast

Start the morning by connecting with fellow technical experts. Share engineering challenges and compare solutions for deployment, customisation, and AI-powered use cases.

Optimizing Development: Workspaces Best Practices

A technical deep dive on parallel development with Workspaces. Learn workflows to reduce conflicts, accelerate delivery, and adopt practices that make large-scale development faster and more reliable.

Customer Success – Slovak Telekom

A transition from monthly software releases to a flexible model with weekly and ad-hoc deployments. Learn about the process changes in development, testing, and deployment—including parallel Runtime Repository setups and enhancements to GitLab pipelines for improved release agility

Adapting User Experience & Boosting Productivity

Discover practical guidance for modernising Siebel UX with Redwood design, custom enhancements, and Intelligent Search. See how developers can build smarter interfaces that improve user adoption, speed up tasks, and elevate overall productivity.

Coffee break

AI in Action: Enhancing User Journeys with Siebel AI

Bring Siebel AI to life with real-world demos and actionable techniques. From Generative AI for code generation to embedded intelligence in customer journeys, get inspired and walk away with ideas you can apply immediately.

Deploying AI solutions for your Siebel CRM

Learn how to make AI adoption practical. From agentic AI to natural language access to data, this session provides actionable strategies to overcome adoption barriers and deliver measurable business outcomes with Siebel AI.

Networking Lunch

Maximizing Reliability: Cloud Native Observability & Coherence Caching

Discover practical techniques with modern observability using Grafana and Prometheus. Learn how to leverage Coherence caching for better performance, reliability, and always-on operations in Siebel’s cloud-native architectures.

Accelerating Delivery: Automating CI/CD for Agile Enterprises

Explore real-world CI/CD success stories - from Vodafone UK’s end-to-end automation to STC Bahrain’s cutting-edge deployment. Gain practical steps for building DevOps pipelines that enhance speed, scalability, and reliability in your organization.

Intelligent Data Archival: Smarter Storage for Modern Architectures

Learn how to optimise data storage with the new Siebel Data Archival solution. Replace costly custom setups with streamlined strategies that free up resources and make your architecture leaner and more future-ready.

Platform Migration & Disaster Recovery: Expert Strategies for Modernization

Discover expert approaches to Kubernetes migrations, hardware refreshes, and active-active disaster recovery. Gain a step-by-step understanding of how to modernise Siebel infrastructure while reducing risks and ensuring resilience.

Wrap-up: Co-innovation & Siebel Community

Wrap-up including the latest insights into the Siebel global community, co-innovation and preparing for the new Siebel Professional certification.

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