Oracle E-Business Suite Delivering Continuous Innovation

Yassin El Bakiouli,
Vice President, Applications Sales, Oracle

Yassine is a distinguished leader with close to 20 years of experience in the IT and Tech industry. Born in the Netherlands with Moroccan roots and based in Dubai, he brings a unique global perspective to his work.

Educated in Business Economics and possessing a versatile background in customer contact, finance, and IT, Yassine has a comprehensive understanding of various business aspects.

Having held leadership positions in Oracle EMEA in Technology and Applications, Yassine currently serves as the Gulf Commercial Vice President of all Applications. At Oracle, he has demonstrated exceptional leadership in building successful organizations, prioritizing customer and employee satisfaction, and driving innovation with his teams in customer journeys.

Yassine's passion for business technology and his personable approach make him an engaging and influential business leader. Based in Dubai, he leverages his global perspective in customer engagements, continually striving to drive positive change and contribute to the industry's growth on both, customers and Oracle.

Cliff Godwin
Senior Vice President, Applications Development, Oracle

Cliff Godwin is the senior vice president of applications development at Oracle, responsible for Oracle E-Business Suite. He joined Oracle in 1990 and has been a member of the Oracle Applications business senior management team for most of his time at the company.

Prior to his current role, Godwin led the applications technology group responsible for ensuring that Oracle E-Business Suite effectively leverages Oracle's systems technologies, and for building the common objects and services used throughout Oracle E-Business Suite.

Godwin holds MS degrees in mathematics and operations research from Stanford University and an MBA from Harvard Business School.

Nadia Bendjedou
Vice President - Product Strategy, Oracle

Nadia is a vice president of Oracle E-Business Suite Strategy, with cross suite responsibility; go to market initiatives, and customer success activities. Nadia joined Oracle back in 1991 and her main objective is to help customers understand the value that each release of the Oracle E-Business Suite brings to them.

Nadia is a three-time recipient of the Oracle Applications User Group 'Ambassador of the Year' Award (2007, 2009, 2010), and received the Oracle Applications User Group Lifetime Service Award in 2011. Nadia has also received the UK Oracle User Group (UKOUG) Inspiring Speaker Award (for UKOUG 2011 Conference).

Nadia is the holder of a PhD in Computer Science from England.

Muhannad Obeidat
Vice President, Applications Development, Oracle

Muhannad is a Vice President of Applications Development at Oracle. Muhannad has been with Oracle for over 20 years, playing different roles in various product families and technology groups. Muhannad received internal and external awards for different accomplishments and outstanding customer support. Muhannad has been granted a US patent for innovations in Enterprise Command Center.

Muhannad has a B.Sc. in Electrical Engineering from the University of Jordan.

Sushmeet Singh,
Applications Unlimited Sales Director Gulf, Oracle

Sushmeet is a highly accomplished professional with 19+years of Sales, Sales Management & Business Development Experience in Enterprise SAAS Business Applications, managing Large Scale Digital Transformations.

Sushmeet is currently the Applications Unlimited leader for Gulf.

Sushmeet is holding a Master of Business Administration (M.B.A.), IT & Marketing from S P Jain School of Global Management.

Atif Rahman,
Founder & Chairman, ORO24 Developments

Atif Rahman is a UAE-based entrepreneur known for his innovative real estate developments with a focus on sustainability and next-age financial engineering.

Providing innovative Real Estate solutions for over 22 years with experience across the Residential, Commercial, and Hotel & Serviced Apartment sectors. He has successfully navigated through three market cycle.

Dr. Fayaz Badubhai,
Group IT Director, Al Yousuf Group

Fayaz is a New Age, Tech Savvy, Recognized Technology Specialist & Leader with 27+ years of experience in business transformations through technology.

At the helm of Al Yousuf Group's IT department, his role as Group IT Director hinges on leading digital transformation initiatives that strategically align with our diverse business sectors. With expertise in software project management and consulting, his recent years have been focused on implementing agile solutions that drive business value and foster robust IT-business partnerships.

Deepak Baldawa,
GM | Enterprise IT Applications, Abdul Latif Jameel

Deepak is a technology leader with strong Management, Technical, and Execution skills. A proactive, high-achieving manager of designs, development and implementation of software solutions, and a capable overseer of administration and support for dozens of business applications, yielding continues improvements in stakeholder satisfaction and operating efficiencies. Strong people skills and confident communicator with peers, customers, partners and vendors. Contributor in pre-sales, consulting, project bidding as part of initial scoping and POC on both sides (End client and Consultant).