Through this practical one day hands-on Journey Mapping bootcamp, we will bring our customer experience consulting expertise to help you detect, analyse and shape Customer Experience (CX) within your organisation, supported by an easy to use and innovative Customer Journey Mapping tool, to concretely implement those insights and see immediate results. Attendees will leave the Bootcamp ready to implement CX in your organisation.
If you are a CX practitioner, own a CX role within your organisation and looking to grow your knowledge and kickstart your initiatives this bootcamp is for you.
Journey Management Fundamentals
Persona profiling: defining who are the target customers what are their needs, expectations and potential frustrations
Mapping the journey storyline stages & steps
Mapping the communication channels
What do customers think or feel
Mapping the pain points of the journey
Mapping the opportunities for customer experience improvement
Building an experience roadmap
Presentation of real data infused customer journey
Using AI In customer journey mapping
Ian Golding, CCXP
Global CX Specialist
Eytan Hattem, CCXP
Senior CX Consultant
Mine Dogan
CX Transformation Director, Oracle
Harry Wordsworth (Host)
Customer Experience Director & Chair – D&I Board, Oracle
Cemantica is end-to-end Customer Experience software from strategy to execution, our innovative journey management platform leverages CX best practice and the power of AI to empower you to achieve your business transformation goals.
