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The “Experience Economy,” a once-in-a-generation shift of power from brands to buyers. Customers place more value in the customer experience (CX) than in the goods and services themselves—and they’re adopting new technologies to get exactly what they want, where, when, and how they want it. As such, their customer journey is no longer predictable and linear. The B2C and B2B worlds have morphed into B2Me, where friction can make or break your customer relationships. Join the experts from Oracle to learn how you can thrive as a brand in the Experience Economy.
10:00 a.m.
Registration
10:45 a.m.
Welcome Note
11:00 a.m.
Keynote – The Experience Economy
11:45 a.m.
Data Driven Marketing – Acquisition, Conversion and Retention
12:30 p.m.
Coffee Break
12:45 p.m.
Differentiate your Brand by Excellent Service
01:30 p.m.
Q/A
01:45 p.m.
Lunch and Networking
Chris Tonas Vice President, Mobility and Development Tools, Oracle
Biography: Chris Tonas is Vice President of the Mobility and Development Tools organization at Oracle. Mr. Tonas has spent his career focused on helping developers be more productive, with 18 years at Oracle and more than 20 industry years focused on tools, frameworks, and platform.
Mr. Tonas is responsible for the development and go-to-market for Oracle's Mobile Suite along with the cloud and on-premise Development Tools for the greater Oracle platform. His organization supports the application development efforts of Oracle's customers as well as those for internal teams, like the Oracle Fusion Applications, and participate in numerous open source activities in the Java, Apache, and Eclipse communities.
Vikas Anand Sr. Director, Integration Products, Oracle
Biography: Vikas Anand, Sr. Director, Integration Products at Oracle. He leads overall product management & strategy for Oracle SOA Suite and Integration Cloud Service. Mr. Anand leads a team of seasoned Product Managers in charge of Oracle Fusion Middleware integration products:Integration Cloud Service, SOA Suite, BPEL, Service Bus, B2B, Stream Explorer, MFT, API Management, Oracle SOA Suite for Healthcare, Adapters for Cloud and Applications integration etc.
Since joining Oracle in 2003, Mr. Anand has held various positions in product development, product management and strategy positions in different geographies. Prior to Oracle, Mr. Anand has worked in product & project development, and IT in Fortune 100 firms. In these roles he worked across diverse domains like Supply Chain Integration, Sales & Marketing Automation, Global Marketplaces & Industry verticals. He also developed software products as a part of a startup.
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