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Technology has completely transformed customers and our relationships with them. We are now living in the Experience Economy, where customers expect physical goods to arrive at their doors in a matter of hours, not days – and they expect answers to arrive on their mobile screens in a matter of milliseconds. In the Experience Economy, the customer is the innovator, not the enterprise. Technology lets customers create very personalized experiences. As people become more comfortable with technology, they will create new ways of managing their daily lives. And they will expect that kind of flexibility from every company they do business with. Are you ready? The Oracle Modern Customer Experience Forum is converging CX professionals to help empower everyone around the customer. Discover new ways to engage, unlock insight, align every stage of the sales funnel, and build one-to-one marketing experiences, in real-time. Catch how Oracle customers are maximizing connected data using advanced personalisation in delighting their customers in new ways.
08:30 AM - 09:30 AM
Registration
09:30 AM - 10:00 AM
The Experience Economy
10:00 AM - 10:30 AM
Customer Intelligence Powers the Experience Economy – Role of Data and AI
10:30 AM - 11:15 AM
Beyond Just Technology: Best Practices in Digital Transformation An enterprise journey in transforming traditional to digital native cross channel customer engagement
11:15 AM - 11:30 AM
Coffee Break
11:30 AM - 12:00 PM
Accelerating Sales and Marketing Alignment for Success
12:00 PM - 01:00 PM
Lunch
01:00 PM - 02:30 PM
CX Interactive 3-Question Round-Robin
02:30 PM - 03:00 PM
Improve Brand Safety and Optimize Advertising Spend with Oracle Data Cloud
03:00 PM - 03:20 PM
Recap
The Experience Economy In the new Experience Economy, customers are the innovators and are innovating every day. Customers engage in a world of near-instant gratification. The new goal of the customer experience isn’t just to meet the needs of your customers, but rather to exceed them. Your goal: innovate beyond what your customers are expecting. How do marketers achieve this kind of innovation? Now more than ever before, marketing leaders need to think differently. This session highlights the opportunity for marketing to be a leader in the Experience Economy by thinking beyond the traditional bounds of consumer marketing. Delivering a customer experience that is compelling, using insights that your technology provides, has become the consumer brand’s competitive weapon. Attend this session to learn more."Customer Intelligence Powers the Experience Economy – Role of Data and AI In the near future, business decisions will be made entirely on data. Today, companies are struggling to provide a more complete customer experience due to the disconnected nature of the underlying data. Achieving a true Connected Data experience requires connecting all customer intelligence across all interactions to deliver consistent, timely, and relevant experiences at each and every moment. Staying ahead of the curve when connecting all of this data together will shape the leaders of tomorrow. In this session learn how the Oracle Data Cloud , Oracle Marketing Cloud, Oracle Customer Experience, enable you to take advantage of 1st, 2nd, and 3rd party data to optimize the customer experience beyond the marketing lifecycle.Beyond Just Technology: Best Practices in Digital Transformation An enterprise journey in transforming traditional to digital native cross channel customer engagementImprove Brand Safety and Optimize Advertising Spend with Oracle Data Cloud Drive better business outcomes by (1) Prove ads were seen by real humans, and measure how users have engaged with it, (2) Ensure ads are shown in relevant environments, when users are in the right mindset, 3. Drive better cost efficiency and minimize wastage by accessing Oracle’s data marketplace.
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