Justifying Customer Experience Investments
We surveyed 100 top marketing decision-makers at leading brands in two major camps: the traditional retailers and multibrand merchants that began as brick-and-mortar retail outlets and now also sell online; and the digital-first DTC brands who are transforming the entire ecommerce industry.
We found that 65% of respondents have increased budget in 2019 on customer data platforms (CDP) and 52% are increasing investment in personalization technology.
CommerceNext Survey Results - Access Full Report
Join us for an interactive session to review the details of this compelling survey and how the metrics collected may help you drive marketing spend in your organization.
