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What trends and technologies are shaping the future of digital marketing? How can the latest advances in digital engagement, content marketing, and marketing automation enhance your customer experience? How can you make the most out of Oracle Marketing Cloud to better connect and engage with customers?
Take a break from the office to spend some time with marketing innovators, influencers, and thought leaders at Modern Marketing Express, hosted by Matt Heinz, president and founder of Heinz Marketing. We’ll share the most effective strategies for winning over customers in a data-driven marketplace, including insights into how you can produce measurable results and build more customer loyalty.
Top Five Reasons to Attend Modern Marketing Express:
1:00 pm
Registration and Check-in
1:30 pm
Opening Remarks: Industry Influencer & Moderator
2:00 pm
The Path to Marketing Maturity
2:45 pm
Hot Takes on MarTech Trends: Q&A with Industry Leaders
3:30 pm
Break
4:00 pm
Tips & Tricks – Actionable Recommendations from the Pros
4:30 pm
CX Marketing Roadmap Sessions for B2B & B2C
5:00 pm
Marketing Excellence in the Experience Economy
5:30 pm
Networking Reception
10:00 am
Networking breakfast
11:00 am
Panel discussion and Q&A Thomas Kurian, EVP, Oracle
2:30 pm
Keynote: Surpassing Expectation with Oracle's Customer Service Thomas Kurian, EVP, Oracle
5:45 pm
Partner Keynote: Offerring Robust Solutions for Today John FPO Smith, CEO Delloite
Chris Tonas Vice President, Mobility and Development Tools, Oracle
Biography: Chris Tonas is Vice President of the Mobility and Development Tools organization at Oracle. Mr. Tonas has spent his career focused on helping developers be more productive, with 18 years at Oracle and more than 20 industry years focused on tools, frameworks, and platform.
Mr. Tonas is responsible for the development and go-to-market for Oracle's Mobile Suite along with the cloud and on-premise Development Tools for the greater Oracle platform. His organization supports the application development efforts of Oracle's customers as well as those for internal teams, like the Oracle Fusion Applications, and participate in numerous open source activities in the Java, Apache, and Eclipse communities.
Vikas Anand Sr. Director, Integration Products, Oracle
Biography: Vikas Anand, Sr. Director, Integration Products at Oracle. He leads overall product management & strategy for Oracle SOA Suite and Integration Cloud Service. Mr. Anand leads a team of seasoned Product Managers in charge of Oracle Fusion Middleware integration products:Integration Cloud Service, SOA Suite, BPEL, Service Bus, B2B, Stream Explorer, MFT, API Management, Oracle SOA Suite for Healthcare, Adapters for Cloud and Applications integration etc.
Since joining Oracle in 2003, Mr. Anand has held various positions in product development, product management and strategy positions in different geographies. Prior to Oracle, Mr. Anand has worked in product & project development, and IT in Fortune 100 firms. In these roles he worked across diverse domains like Supply Chain Integration, Sales & Marketing Automation, Global Marketplaces & Industry verticals. He also developed software products as a part of a startup.
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