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In today's economy the competition for share of wallet no longer ends with obvious choices. The experience has become just as important or more important than the actual goods themselves. Brands no longer control the interaction, customers do. Speed-to-experience is the new motif and it is happening at a furious pace. We call this new reality, the Experience Economy. So what do we do? How do we thrive in this new reality? How do we provide the best experience possible and translate that into measurable growth?... We think DATA is the answer - it's THE asset we all have to drive competitive edge and business growth in this Experience Economy. But how do we activite the pool of data we have? and how do we understand and use it? Join us at Eureka 89 this on 2 April, and listen to Stephen Hamill, Vice President JAPAC, Oracle Marketing Cloud, who’s spent his career empowering clients to revolutionise and adapt quickly to the complex, dynamic and uncertain market, unpack how and why behind data; and Craig Davis, Co-Founder & CMO of Sendle, someone who has grown his company at over 250% YoY and earned a Net Promoter Score higher than Disney, share his learnings thriving in this experience economy. Limited seats available, secure yours today!
1:30 p.m.
Registration, Drinks & Canapés
2:00 p.m.
Sessions by Stephen Hamill & Craig Davis
2:45 p.m.
Fireside chat with Stephen & Craig, Q&A
3:00 p.m.
Networking with drinks and canapes
3:45 p.m.
Event close
Stephen Hamill VP JAPAC, Oracle Marketing Cloud
Biography: Stephen Hamill is VP JAPAC, Oracle Marketing Cloud at Oracle Corporation. Stephen is responsible for helping CMO’s build marketing and personalization capabilities to drive broader and deeper customer engagements that generates measurable business outcomes.
Stephen joined Oracle in April 2018. Prior to his tenure at Oracle, Stephen held Managing Director roles at Accenture Interactive in Australia, and Adobe South East Asia based in Singapore.
Craig Davis Co-Founder & CMO, Sendle
Biography: As one of Australia’s most accomplished advertising and marketing experts, Craig has been recognised as one of Australia’s Top 10 marketers by CMO Magazine for two consecutive year.
Craig has worked on a corporate scale leading business and creative transformations across international networks of 11,000 people, creating campaigns for mega companies such as Proctor & Gamble, Toyota, Sony, Nestle, the Australian Army. He has also worked at his kitchen table as an entrepreneur to start three businesses since returning to Australia 9 years ago.
His most recent startup, Sendle, is a disruptive technology company locked in a ‘David and Goliath’ battle with Australia Post in the booming parcel delivery business. Sendle is focused on exceeding the expectations of Australia’s 2 million small businesses and has been named one of Australia’s Top 10 Most Innovative Companies by the AFR for two years running.
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