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In today's economy the competition for share of wallet no longer ends with obvious choices. The experience has become just as important or more important than the actual goods themselves. Brands no longer control the interaction, customers do. Speed-to-experience is the new motif and it is happening at a furious pace. We call this new reality, the Experience Economy. So what do we do? How do we thrive in this new reality? How do we provide the best experience possible and translate that into measurable growth?... We think DATA is the answer - it's THE asset we all have to drive competitive edge and business growth in this Experience Economy. But how do we activite the pool of data we have? and how do we understand and use it? Join us at 12 Micron this on 29 March this summer, and listen to Des Cahill, VP, Head Evangelist, Oracle CX, who’s spent majority of his career in silicon valley helping companies scaling and winning, unpack the how and why behind data; and Craig Davis, Co-Founder & CMO of Sendle, someone who has grown his company at over 250% YoY and earned a Net Promoter Score higher than Disney, share his learnings thriving in this experience economy. Limited seats available, secure yours today!
1:30 p.m.
Registration, Drinks & Canapés
2:00 p.m.
Sessions by Des Cahill & Craig Davis
2:45 p.m.
Fireside chat with Des & Craig, Q&A
3:00 p.m.
Networking with drinks and canapes
3:45 p.m.
Event close
Des Cahill VP, Head Evangelist, Oracle CX
Biography: Des is the overall marketing leader for the Oracle CX Cloud Suite – an integrated set of marketing, sales, commerce and service solutions that power customer experience for thousands of leading global brands. Des’ responsibilities include overall product strategy and messaging, Brand, Analyst Relations, Public Relations, Events, Customer Advocacy, Content, Field and Partner Enablement. Des directly manages a team of 45 product managers and marketers and influence thousands of people across the Oracle CX ecosystem – employees, SIs, ISVs analyst, press, influencers and customers.
Des spent most of his career in Silicon Valley SaaS B2B software helping companies scale and win, he cut his marketing teeth by spending the first 8.5 years of his career at Apple, and have led marketing function in many software companies prior joining Oracle.
Craig Davis Co-Founder & CMO, Sendle
Biography: As one of Australia’s most accomplished advertising and marketing experts, Craig has been recognised as one of Australia’s Top 10 marketers by CMO Magazine for two consecutive year.
Craig has worked on a corporate scale leading business and creative transformations across international networks of 11,000 people, creating campaigns for mega companies such as Proctor & Gamble, Toyota, Sony, Nestle, the Australian Army. He has also worked at his kitchen table as an entrepreneur to start three businesses since returning to Australia 9 years ago.
His most recent startup, Sendle, is a disruptive technology company locked in a ‘David and Goliath’ battle with Australia Post in the booming parcel delivery business. Sendle is focused on exceeding the expectations of Australia’s 2 million small businesses and has been named one of Australia’s Top 10 Most Innovative Companies by the AFR for two years running.
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