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You already know how important it is to use marketing automation and cross-channel orchestration to enhance your customer experience. What could you achieve if you unlocked the full potential of your marketing data? Find out at Modern Marketing Express. This half-day event transports you from the same old office into a whole different world where marketing thought leaders share strategies for winning more customers in a data-driven marketplace. At Modern Marketing Express, you’ll:
Best of all, Modern Marketing Express won’t drain your professional development budget, because it’s free—but only while space allows. Register now. Oracle strives to partner with companies that provide content, solutions, and services to complement our programs. Check back as new sponsors are added to this program.
Oracle Marketing Cloud is hitting the road. Bringing our customers, partners, leaders, and product and services experts together for visionary thought leadership. Speakers include Shashi Seth: SVP, Oracle Marketing Cloud, Dave Helmreich: GVP, Oracle Marketing Cloud Sales North America and Stefani Sanchez: Operations Manager, Thomson Reuters.
1:00 p.m.
Registration and Check-in
1:30 p.m.
The Future Of Digital Marketing
2:00 p.m.
Marketing For The Win: Spotlight on Markie Award Winners
2:35 p.m.
Advancements in B2B Modern Marketing B2C Marketing And Customer Experience Innovation
3:05 p.m.
Break
3:15 p.m.
Tips & Tricks to Create Oracle Eloqua Magic Oracle Responsys: Extreme Makeover Edition
3:45 p.m.
B2B Collaborative Learning sessions with Oracle Partners and Oracle Product Managers B2C Collaborative Learning sessions with Oracle Partners and Oracle Product Managers
4:35p.m.
Turbo-charged Segmentation with the New CX Audience
5:00 p.m.
Using Digital Behavior to Drive Immediate Action
5:35 p.m.
Oracle Eloqua Roadmap Oracle Responsys Roadmap
6:15 p.m.
Marketing Mingle Networking Reception
10:00 am
Networking breakfast
11:00 am
Panel discussion and Q&A Thomas Kurian, EVP, Oracle
2:30 pm
4:00 pm
Keynote: Surpassing Expectation with Oracle's Customer Service Thomas Kurian, EVP, Oracle
5:45 pm
Partner Keynote: Offerring Robust Solutions for Today John FPO Smith, CEO Delloite
Chris Tonas Vice President, Mobility and Development Tools, Oracle
Biography: Chris Tonas is Vice President of the Mobility and Development Tools organization at Oracle. Mr. Tonas has spent his career focused on helping developers be more productive, with 18 years at Oracle and more than 20 industry years focused on tools, frameworks, and platform.
Mr. Tonas is responsible for the development and go-to-market for Oracle's Mobile Suite along with the cloud and on-premise Development Tools for the greater Oracle platform. His organization supports the application development efforts of Oracle's customers as well as those for internal teams, like the Oracle Fusion Applications, and participate in numerous open source activities in the Java, Apache, and Eclipse communities.
Vikas Anand Sr. Director, Integration Products, Oracle
Biography: Vikas Anand, Sr. Director, Integration Products at Oracle. He leads overall product management & strategy for Oracle SOA Suite and Integration Cloud Service. Mr. Anand leads a team of seasoned Product Managers in charge of Oracle Fusion Middleware integration products:Integration Cloud Service, SOA Suite, BPEL, Service Bus, B2B, Stream Explorer, MFT, API Management, Oracle SOA Suite for Healthcare, Adapters for Cloud and Applications integration etc.
Since joining Oracle in 2003, Mr. Anand has held various positions in product development, product management and strategy positions in different geographies. Prior to Oracle, Mr. Anand has worked in product & project development, and IT in Fortune 100 firms. In these roles he worked across diverse domains like Supply Chain Integration, Sales & Marketing Automation, Global Marketplaces & Industry verticals. He also developed software products as a part of a startup.
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