The Oracle Data Management Platform (DMP), previously BlueKai, helps marketers target their top revenue-generating audience by unifying their marketing data in one location. Oracle Data Management Platform turns insights into action by unifying data across multiple data sources, while helping marketers segment the right audience and target that audience with hundreds of partners across the digital marketing landscape.
This bootcamp will give you the information and skills required to implement Oracle BlueKai. It is designed to help you put all your data to use and increase the ROI of your marketing spend. The content is intended to take you from the point of sale through to implementation completion and is targeted at a technical, implementation audience.
Audience
- Power users (prerequisites, days 1-2)
- Implementation specialists (prerequisites, days 1-3)
Prerequisites and Duration
The Oracle DMP Bootcamp includes 8.5 hours of online prerequisites and a 2-3 day instructor-led workshop.
Equipment
A laptop is required for this class.
Registration Fee
1254 Euro per participant, payable by credit card.
Registration Information
In order to submit your registration you will be asked to login using your OPN (Oracle PartnerNetwork) account credentials. In case you do not have an OPN account please review the information available on the
Oracle PartnerNetwork portal on how to create the account. This process will also ensure your certifications are aligned to your company ID.