Your Exclusive Invitation to our CX Leaders Forum
From Personalisation to Individualisation: how to respond to rapidly changing customer expectations
In a data-driven world, customers are not surprised when a faster, more efficient and beneficial experience designed especially for the individual is served. Millennials and Gen Xers organically move from one communication channel to another and now expect a seamless interaction with the brand of their choosing or Government agency across different touchpoints. A consistent, relevant, and personalised experience is expected, and to do that organisations are using knowledge and data in a strategic way to improve the Customer Experience.
What do customers expect today? What are the technology enablers for the future? How can your business build greater CX maturity and business value?
This is an opportunity to discuss the latest thinking on CX strategy, discuss with your peers and develop new insights on the future of CX at this Leaders Forum..
This is part of a thought leadership series hosted by Oracle on cultivating the community's knowledge and experience through sharing sessions with experts and peers.
One of the leading lights in the CX industry today, Kristi Mansfield, Oracle’s CX Strategy and Transformation Director and will lead this discussion on personalisation and data-driven CX strategy.