The Oracle Data Management Platform (DMP), previously BlueKai, helps marketers target their top revenue-generating audience by unifying their marketing data in one location. Oracle Data Management Platform turns insights into action by unifying data across multiple data sources, while helping marketers segment the right audience and target that audience with hundreds of partners across the digital marketing landscape.
This bootcamp will give you the information and skills required to implement Oracle BlueKai. It is designed to help you put all your data to use and increase the ROI of your marketing spend. The content is intended to take you from the point of sale through to implementation completion and is targeted at a technical, implementation audience.
Agenda
The three-day class will cover the role of the data management platform in the ad-tech landscape; how to leverage data to reach the right audience; the mechanics and implementation of the DMP, including data ingestion, taxonomy, scoping, classification and activation; mobile, search and social; Eloqua and Responsys integrations; and advanced features like leveraging offline data and using APIs.
Day 1
Topic |
Overview of DMP |
The Oracle DMP Journey |
Oracle DMP Case Studies |
Discovery: Understanding Your Client’s Goals |
Discovery: Data & Taxonomy Scoping |
Data In: Taxonomy & Data Classification |
Data In: Tagging |
Day 2
Topic |
Add Meaning: Audience Creation |
Add Meaning: Discovering Data |
Data Out: Activating Data Campaigns |
Reports and Analytics |
Developing an Implementation Plan |
Day 3
Topic |
CRM Data Onboarding |
Mobile |
Search & Social |
Eloqua and Responsys |
Q&A |
Audience
A hands-on marketer with some technical background is the ideal student for this course.
Registration Fee
The fee is $500 per participant, payable by PO.
Equipment
A laptop is required for this class.
Registration Information
In order to submit your registration you will be asked to login using your OPN (Oracle PartnerNetwork) account credentials. In case you do not have an OPN account please review the information available on the
Oracle PartnerNetwork portal on how to create the account. This process will also ensure your certifications are aligned to your company ID.