Join us to find out how Oracle Testing and Optimization can help you leverage data, uncover profitable opportunities for testing, and deliver personalized experiences for your customers—all through a single, easy-to-use, visual editor for marketers.
Introduction to Maxymiser- Days 1 and 2
This first part of bootcamp covers the principles and methods of campaign design so you can build and publish campaigns with the Visual Campaign Builder (VCB) and QA your campaigns. You also learn to navigate and publish in the Maxymiser UI while interpreting and filtering reports.
Objectives
- Define key testing terminology
- Understand how Maxymiser works on your customers’ sites
- Decide what campaign method is most appropriate
- Translate business needs and questions into testable hypotheses
- Design A/B and MVT campaigns
- Determine how many different experiences are reasonable for page traffic
- Build, QA, and publish A/B and MVT campaigns using VCB
- Navigate key areas of the Maxymiser Admin UI
- Interpret standard reports
- Use report filtering to gain customer insight
Campaign Development and Configuration- Days 3 and 4
The second part of the bootcamp covers building and configuring test campaigns in the Maxymiser platform, defining and coding actions for measuring campaign success, and publishing.
Objectives
- Use the Campaign Design API to create A/B and MVT tests
- Create qualification and segmentation logic for tests
- Create campaign-specific and re-usable objects and scripts
- Create URL-based and JavaScript-triggered actions
- Conduct QA on campaigns using the QA tool
- Publish campaigns in the Publish Center
Audience
This course is designed for business and technical professionals looking to create, maintain, and measure the impact of A/B and MVT campaigns and deploy and maintain website optimization tests in-house using the Maxymiser platform. Attendees should be experienced in HTML, CSS, and JavaScript.
Registration Fee
EUR 2241,35 per participant, payable by credit card.
Equipment
A laptop is required for this class.
Registration Information
In order to submit your registration you will be asked to login using your OPN (Oracle PartnerNetwork) account credentials. In case you do not have an OPN account please review the information available on the
Oracle PartnerNetwork portal on how to create the account. This process will also ensure your certifications are aligned to your company ID.