Customer Communications Management for the Digital Age
Big data, social, and mobile have converged on such a massive scale that has fundamentally changed business. Across industries, decision makers are looking to modernize their customer communications in order to meet high customer expectations, support business processes, and rise above the competition. For regulated industries like financial services and insurance, compliance adds a major challenge to implementing digital strategies.
How can you leverage technology to achieve digital transformation? First, we take a step back to the 1990s, when the dialogue on digital customer correspondence was taking shape. We'll share some concrete examples to illustrate how hyperconnectivity has emboldened consumers in the last decade, including a comparative analysis between fintech and financial institutions. Mature companies may not have the same luxuries as tech startups, but there are solutions that can transform their customer communications without system overhauls. Oracle Documaker's latest release offers brand new capabilities in document automation and mobile delivery. We'll give you a high-level overview and show you why progressive transformation is your best bet in the digital age.
Main topics include:
- How Google, Uber, and Amazon Impact Customer Expectations in the Digital Age
- Fintech's Grip on the Digital Experience
- Divergent Approaches to Communications: Product Out v. Customer In
- Challenges of Digital Transformation
- How to Go Digital with Legacy Systems Behind the Curtain
- Three Publishing Processes to Maximize Customer Engagement
- Modernizing Document Automation through Oracle Documaker Enterprise Solution
- Tying the Loop for a Complete Digital Experience: Oracle Documaker Mobile