Exclusive Live Event 9:00 AM~~5:00 PM~~(GMT+02:00) Brussels, Copenhagen, Madrid, Paris~~March 12, 2015~~March 12, 2015 9:00 AM~~March 12, 2015  | Mar 12, 2015
08:30 - 16:30 |
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| In today’s fast moving world, increasingly impacted by disruptive technologies and business models, all enterprises must be able to move quickly and adapt to changes.
Many businesses are still organized and operate as they did before cloud, social, big data and mobile arrived. Imagine for a moment what your business would be like if these technologies were native to your business operations and not an afterthought.
Join us for a day full of inspiration, experience sharing and networking and listen to excellent speakers for example from Match.com, CEB, DT Group, TOP-TOY, Maersk Line. Focus on your area of expertise in our six tracks and benefit from the experience of others in quick-paced sessions and real-world case studies. -
Customer Experience Transformation in Sales & Marketing
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Customer Experience Transformation in Service & Loyalty
- Modern Finance in the Digital Age
- Modernize HR
- Platform as a Service
- Value Chain Transformation
Cloud Days Lounge – Insight & Experience Sharing
Network with fellow professionals, sponsors and speakers in informal “Meet-up” areas and connect with Oracle experts in the Demo Ground. If you want to book a meeting with any of our attending sponsors, please contact us.
Whether you’re focused on marketing, sales, customer service, HR, finance and operations or software development, you should be there!  | Download the new Oracle Events app!
Keep track of the Agenda, speakers, sponsors and follow the twitter conversation
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Join the conversation #OracleCloudDays We will also visitStockholm 11 MarchHelsinki 19 March * Some presentations will be in English
* This event is free of charge | | 09:00 | Welcome and Introduction: Kenneth Johansen, Senior Sales Director & Country Leader, Denmark |
| | | | 09:20 | Digital Disruption - Digital Transformation vs Digital Natives
What exactly is disruption? It’s the change that happens when new digital technologies, or business models, affect the value proposition of existing goods and services.
- Value is what digital disruption affects. Value can come in any form: better, easier, faster, smarter, bigger, smaller, lighter, and cheaper. You name it.
- New companies, Digital Natives built on these new business models are not just challenging other companies. They are threatening even the most entrenched industries. And the companies that don’t change may soon be gone.
- Traditional companies have an opportunity to adapt the new technologies and new business models through Digital Transformation.
Panel:
Mårten Forste, General Manager Nordic Region Match.com
Christian Nakskov, Head of Marketing Channels Maersk Line
Matthew Banks, Global Lead Customer Experience Management Oracle
Moderator: Anders Rendtorff, Head of Product & Services, EMEA Corporate Communications |
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| | | | | 10:30 | Breakthrough Performance in the New Work Environment
Executives today are being tasked to outperform. Whether in the market, the economy, or function forecasts, the expectations to grow regardless of conditions have become the norm. With nearly 60% of executives under pressure to increase revenue and improve performance—mostly through better labour efficiency—and only 32% planning to increase staff levels, how will they achieve the expected 20% increase over and above current levels? Despite an often volatile work environment, new productivity drivers are emerging. In this session, Per Carlsson, MD CEB Nordics, will share a roadmap to generating breakthrough productivity, with prescriptive advice to help executives understand and capitalise on the new work environment.
Speaker: Per Carlsson, MD Nordics, CEB Talent Measurement Nordics |
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| | 11:20 | A Day in the Life
Is Cloud Transformation the next step for your Organization? Are you wondering which operations can run in the Cloud? How about everything! Come and take a look into the Oracle Cloud! Live and on-stage.
Speakers: Craig Kall, Master Principal Sales Consultant, Torben Markussen, Senior Director of Customer Experience & Jonnie Rönnqvist, Director Sales Consulting Oracle |
| | | 13:00 | Tracks:
Customer Experience Transformation in Sales & Marketing
Customer Experience Transformation in Service & Loyalty
Modern Finance in the Digital Age
Modern HR in the Cloud
Platform as a Service
Value Chain Transformation
Read more about the content in our tracks on tab Agenda: Tracks |
| | | | 16:00 | Networking, drinks & a bite to eat |
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| Customer Experience Transformation in Sales & Marketing | | | | 13:00 | Sales and marketing being best of friends?
A hot topic which are often discussed is the lack of alignment between sales and marketing. Sales reps are being challenged on their ability to focus, focus on the right customers that can make their quota. It all boils down to demand generation, customer insight and productivity - spending as much time as possible working with customers and minimize the administrative burden. A study from CSO Insights shows that reps spend as little as 1/3 of their time with customers. An important part of the sales rep productivity equation is marketings ability to produce leads but not only leads - warm/hot leads. The way marketing is done today is changing dramatically. Customers are operating across multiple channels and may be investigating your products and services without you even knowing it. With modern marketing solutions we can monitor and track prospects, create a digital body language that ultimately creates a strong lead where we know exactly what the customer is looking for. And at this point we loop back to sales as we can now provide the rep with a qualified lead and increase his chance of a successful sell, increased productivity but also a documented ROI on the companies marketing spend.
Speaker: Torben Markussen, Senior Director SaaS Oracle Northern Europe |
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| | 13:20 | Digital Marketing @ Maersk Line
Christian Nakskov, head of Marketing Channels, will share his experiences going into digital marketing.
Christian is responsible for Maersk Line’s bought, owned and earned marketing channels which includes 10 social media platforms with over 1,3 million followers, a weekly newsletter with 200,000 subscribers, maerskline.com with 3 million users and the marketing automation system Oracle Eloqua with 450,000 contacts..
Lasse Christensen, CEO and Partner in Increase A/S will present how organizations can execute successful marketing strategies using modern marketing solutions from Oracle.
Speakers:
Christian Nakskov, Head of Marketing Channels, Maersk Line
Lasse Christensen, CEO and partner, Increase S/S |
| | | 14:30 | Centralized Data Management as a Key Marketing Differentiator
Gone are the days of the "big idea" in marketing as "big data" becomes one of the guiding principles in determining strategies, audiences, messages and channels for reaching the prime customer. Learn about new and emerging data-driven techniques that empowers today's modern marketer to centralize, analyze and take action on 1st, 2nd and 3rd party data across all marketing channels.
Speaker: Zuzanna Gierlinska, EMEA Sales Director, OMC Data Management Platform Oracle |
| | | 15:20 | Interacting with the Omnichannel Consumer at Northen Europe's
largest Toy Store
Having sold toys through its store network in the northern part of Europe for the last 50 years, TOP-TOY is now developing its strategy to harvest the benefits from a business with integration between digital and brick & mortar sales. This presentation will cover the starting point, framework and strategic considerations for becoming an omnichannel retailer.
Speakers:
Jacob Borup, CRM and Omnichannel Development Manager TOP-TOY A/S
Martin Wammen, Senior Director Oracle Marketing Cloud Oracle Nordics |
| | | | 16:00 | Networking, drinks & a bite to eat |
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| Customer Experience Transformation in Service & Loyalty | | | | 13:00 | The Omnichannel Customer Service Organisation
Customer service used to be simple. Call the company or show up at their desk with your problem and get it fixed - done. But with the introduction of internet, emails, social media, communities and of course all of this being available on a mobile it’s not unusual that a consumer today uses many different channels of communicating with you. In fact a study by Ovum (“The New Multi-Screen World”), shows that 98% of customers move between devices in the sam day and as many of 52% of customers use between 3-4 channels for customer service communication. That’s a big challenge which will be covered in this track - how do you engage customers across multiple channels, how do you empower your employee to effectively communicate and service your customers and how do you enable your organisation to respond quickly to new challenges in an ever changing business environment.
Moderator & Speaker: Lasse Hounsgaard, Sales Executive CX Service Oracle Denmark |
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| | 13:20 | CEB - The Effortless Experience
The most common approach to customer loyalty today is devoting limitless time, energy, and resources trying to dazzle people and inspire customers’ undying loyalty. But the new book from CEB, The Effortless Experience, uses over five years of research and tens of thousands of respondents to reveal that the “dazzle factor” is wildly overrated. Consider this: what do customers really want from their cable company, a free month of HBO when they make a mistake, or a fast, painless restoration of your connection? Most customers don’t want to be “wowed”; they want an effortless experience. In this enlightening session, Chris Herbert, Associate Director at CEB, will explain how a company’s ability to deliver on basic promises and solve day-to-day problems drives customer loyalty. Beyond explaining these findings, this session will share how companies have reduced customer effort from management and frontline reps, along with the results they've achieved.
Speaker: Chris Herbert, Associate Director at CEB |
| | | | 14:00 | Energy Break & Networking |
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| | 14:30 | Service Cloud – The way to Efficient Customer Experience
Experience how Oracle Service Cloud can help organizations deliver better and more efficient services internally as well as externally through multi channel. CGI will share insights from ISS Facility Services and other customers both in private and public sector and show how they have enhanced both the customer experience and efficiency.
Speakers:
Johan Söng, CX & CRM Advisor, CGI
Malin Nilsson Wass, Senior Business Consultant, CGI |
| | | 15:20 | Customer Experience Management Strategy
How does companies steer their business through the disruptive trends of customer experience and have proven, successful strategies for driving customer-centric initiatives? In this session Matthew will share best practices and techniques how you accelerate your efforts and avoid common pitfalls in customer experience management. It will be a session highlighted with examples from the real world!
Speaker: Matthew Banks, Global Lead Customer Experience Management, Oracle |
| | | | 16:00 | Networking, drinks & a bite to eat |
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| Modernize HR | | | | 13:00 | Welcome to Oracle HCM Nordics
Speaker: David Nouveau, Sales Director, HCM Nordics, Oracle |
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| | 13:20 | Disruptive Technology & Modern HR in the Cloud
Speaker: Mike Muurmans, Senior Director, Product Marketing HCM, Oracle |
| | | | 13:40 | Employee engagement is key to the success of your business!
Modern HR systems need to be engaging, simple to use and allow your workforce to collaborate using social interactions and mobile devices – just as they would do in their normal everyday life outside of the workplace. This session will showcase, how the Oracle HCM Cloud solution takes HR systems to the next level when it comes to user experience and thought leadership.
Speaker: John Ankerstjerne, Oracle HCM Solution Consultant |
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| | 14:00 | Energy Break & Networking |
| | | | 14:30 | HR Transformation: The start of new beginnings
Speaker: Marie-Anne Morgan, VP of HR International, Elizabeth Arden |
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| | | | | 15:20 | Value-Driven HCM Implementation - how to make most of your HR system
Speaker:
Wim Symoen, HR IS Project Manager BASE Company
Steven Plehier, Director HR Transformation Deloitte Consulting |
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| | 16:00 | Networking, drinks & a bite to eat |
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| Modern Finance in the Digital Age | | | | 13:00 | Welcome to Oracle Modern Finance in the Nordics
A hot topic for CFO offices is to provide the business with relevant and up to date information, in order to create the right strategy, and create a basis for day to day management decisions. In combination with the never ending requirements on time to market, the CFO office is looking in to an endless demand for relevant and timely reports. A big challenge is old and outdated Finance systems, that does not provide the needed flexibility, and acts like a showstopper for future growth.
In this track we will look into the entire process flows in the CFO office, backed up by systems that are compliant, agile and delivers rapid and real time intelligence to the business stakeholders. We are looking at new solutions divining a fast ROI, and will bring your company to the front row.
Speaker: Karsten Nielsen, Sales Director Applications Oracle Denmark |
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| | 13:20 | How has DT Group used Hyperion Planning to support transparency in group wide budgeting?
DT Group has for several years had a decentralised steering and control leading to challenges to compare and analyse across the business in the Nordic countries. Following a more centralised approach DT Group wanted to improve the transparency and strengthen the analysis capabilities. Therefore DT Group decided to align the planning approaches and to implement Hyperion Planning. The final implementation comprises a common set of dimensions and methodology to plan e.g. revenue, COGS, allocation of holding cost and workforce.
Furthermore, the cumbersome and time consuming tasks of integrating to actual data and monthly corporate reporting has been automised using Financial Data Management (FDM).
The goal of implementation of a target setting process, supporting the top-down and then bottom-up approach for budgeting was met. Due to the easy integration to actual data DT Group is also able to run a rolling forecast process every month.
Speaker: Mads Hvelplund Finance Development Manager DT Grou |
| | | | 14:00 | Energy Break & Networking |
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| | 14:30 | Platt Pricing & Costing Solution
Speaker: Vijay Bhatia, L&T Infotech. |
| | | 15:20 | Challenges & Solutions working in a true international operation
In this session, Janne Stegmann Ebbe at FLS will share experience on challenges and solutions working in a true international operation. How can the finance function support the business in a global operation, and what are the strategies for the finance function going forward.
Speaker: Janne Stegmann Ebbe, Business Process Manager Finance at FLSmidth A/S |
| | | | 16:00 | Networking, drinks & a bite to eat |
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| Platform as a Service | | | | 10:30 | Oracle PaaS Keynote: Modernize your applications in the cloud with Oracle Public Cloud Services
The Oracle Cloud platform enables customers and partners to easily build new applications, extend Oracle software as a service (SaaS) applications, and migrate existing on-premises applications to the cloud. Learn and discover how Oracle Cloud platform as a service (PaaS) and infrastructure as a service (IaaS) can help customers improve agility and decrease the cost of running IT by providing a complete, standards-based and open cloud platform for their entire business. Learn Oracle Cloud platform strategy, and find out how Oracle Cloud platform provides a fast and easy way for customers and ISVs to move to the cloud based on performance, reliability, scalability, and security.
Speaker: Amit Chaudhry, Sr Director- Product Management, Oracle (US) |
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| | 11:00 | Rapidly Build and Deploy Rich Applications in the Cloud with Oracle Java Cloud Service
Oracle Java Cloud Service is a complete platform and infrastructure cloud solution for building, deploying, and managing Java EE applications. Join us for an in-depth walk through of the Oracle Java Cloud Service. We will demonstrate how easy it is to develop and deploy new cloud applications and move an existing Java application to the cloud. Further, the session will explore the various lifecycle operations, as well as, the development operations capabilities of Oracle Java Cloud Service.
Speaker: Karsten Terp-Nielsen, Solution Manager Middleware Nordic, Oracle |
| | | | 11:30 | Set Up, Run, and Manage Databases in the Cloud with Oracle Database Cloud
Service
Oracle Database Cloud Services gives you the power and flexibility of the Oracle Database in the cloud. With the database cloud service you have full access to the features and operations that are available with an on-premises Oracle database, but Oracle hosts the VM and cloud storage. And, you can perform some database maintenance and management operations with the easy-to-use cloud portal or command-line interface. In this session, we will demonstrate how to take an on-premises Oracle 12c database with a live application and move it to the cloud -seamlessly and with minimal effort.
Speaker: Rasmus Knappe, Senior Client Architect Core Technology, Oracle |
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| | | | | 12:50 | Streamline Collaboration Across Your Organization with Oracle Documents and Oracle Social Network
Oracle's platform services – including Oracle Documents and Oracle Social Network - address the critical collaborative needs of a modern digital business. Through a comprehensive set of demonstrations, attendees will see first-hand how Oracle's content, process and social network cloud services come together to address the business needs of employees, partners and customers.
Speaker: Flemming Floor, Principal Sales Consultant, Oracle Denmark |
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| | 13:30 | Discover Data Insights and Build Rich Analytics with Oracle Business Intelligence Cloud Service
Oracle Business Intelligence Cloud Service empowers users of any skill level, from any department, to easily combine data from diverse sources to quickly create rich, interactive analytic applications and reports. It is simple enough that any user will be able to load and prepare data, choose visualizations, create analytics, and securely share those results with coworkers without requiring technical knowledge. Join us as we demonstrate how quickly and easily customers can start using Oracle Business Intelligence Cloud Service.
Speaker: Wouter Ridder, Principal Sales Consultant, Oracle |
| | | 14:30 | Deliver World-Class Smartphone and Tablet Applications with Oracle Mobile Cloud Service
Oracle Mobile Cloud Service is an enterprise-grade, mobile back-end service (MBaaS) that enables developers and IT to create and manage mobile-friendly APIs making it easy for mobile developers to integrate their applications with enterprise data and services. This session will provide a deeper view of Oracle Mobile Cloud Service features and functions and demonstrate the tools that can be utilized by different users (stakeholders, developers and administrators) of the system.
Speaker: Martin Jarvis, Senior Director, Oracle (UK) |
| | | | 15:20 | Integrate Your Cloud and On-Premise Business Applications Using Oracle Cloud's Integration Services
Oracle cloud integration leverages Oracle Cloud services as well as components from Oracle's SOA, BPM, and data integration technologies to simplify cloud integration with a unified and comprehensive solution to integrate disparate cloud and on-premise applications. We will walk through the key features of the service including auto-association with SaaS applications and pre-built integrations for either SaaS or on-premises applications. We will also cover key milestones of the integration lifecycle, including the simplified browser based integration design experience, data mapping with mapping recommendations and monitoring the integrations using the built-in dashboard.
Speaker: Kenneth Skov, Master Principal Sales Consultant, Oracle |
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| | 16:00 – 16:40 | Store and Archive Data to the Cloud with Oracle Public Cloud Infrastructure
Services
Oracle Storage Cloud Service is an object storage solution that enables businesses to securely and reliably store files and unstructured data in the cloud. Data can be stored or retrieved, at any time, from any device connected to the internet. This session will demonstrate the key capabilities of Oracle Storage Cloud Service and how it can be used to address the storage needs of the enterprise. We will walk through how you can leverage REST based APIs to store and retrieve any kind of binary data in the Oracle Cloud.
Speaker: Shekhar Hemnani, Senior Product Manager, Oracle |
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| Value Chain Transformation | | | | 13:00 | Does your ERP cover all your business requirements?
Complement your existing ERP with Oracle Best of Breed solutions to improve your key Supply Chain processes—from design, planning, and procurement to manufacturing and fulfillment. You can create information-driven value chains that enable you to better predict market requirements and risks, adapt and innovate in response to volatile market conditions, and align the value chain across global networks to meet your business goals. We call that strategy of co-existence.
In this session you will learn how you can expand your current ERP system and improve value with edge SCM solutions.
Speaker: Kenneth Mandrup, Sales Director Oracle |
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| | 13:20 | Customer centric Supply Chain
Experience how you can deal with the new market trends like extended requirements on assortment variety, flexibility, anywhere / anytime shopping & fulfillment through Pre-Demand Signals. Today's supply chain is sailing toward a digitally driven future, where supply chains needs to be more agile and resilient.
Learn about how you can protect your business using customer-centricity, keeping high service levels and low inventory. In this session you will learn how to design your Value Chain for optimal customer service.
Speaker: Matthew Banks, Global Lead Customer Experience Management, Oracle |
| | | | 14:00 | Energy Break & Networking |
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| | 14:30 | Integrated business Planning
Experience how you can become even more precise and flexible in your business planning, and keep your stake holders aligned. You will see how Sales & Operations Planning reaches the next level, IBP, enabling a coordinated plan across the entire enterprise by combining product-, sales-, operations- and financial planning.
In this session you will learn how IBP helps to integrate the various planning processes to achieve a more responsive supply chain.
Speaker: Bo Johansson, Principal Sales Consultant Oracle |
| | | 15:20 | Value Chain Transformation
Experience how a full end-to-end overview and control of your Value Chain protects your business meeting the need for flexibility. Companies need to view the process of transforming ideas into commercial outputs as one integrated flow.
In this session you will learn how large volumes of Point of Sale, Media, Promotion and Social data can be interrogated for product innovation and forecasting new product introduction and at the same time ensuring an efficient and flexible Supply Chain without unnecessary investments in inventory.
Speaker: Hansa Andersson, Senior Director, Oracle |
| | | | 16:00 | Networking, drinks & a bite to eat |
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Sponsors | Gold: |  | For the last two years running, Increase has been named one of the best Eloqua partners in Europe. We have extensive expertise within integrations with all the major CRM-vendors. We use a proven deployment methodology, TECS, Technology Enabled Contact Strategy that integrates marketing and sales to improve lead quality, conversion and ROI. Increase is the most experienced Marketing Automation vendor in the Nordics with more than 25 implementations | | |  | Experience the commitment®
Vores 68.000 medarbejdere i 40 lande leverer forretningsrådgivning, systemintegrationog outsourcing services af høj kvalitet. I Danmark finder du CGI's ca. 650 medarbejdere over hele landet – i Ballerup, Aarhus, Kolding, Herning og Aalborg.
Det overordnede løfte til vores kunder er Experience the commitment®. Vi ønsker, du skal møde engagerede CGI-medarbejdere, der tager ansvar. Vi benytter vores lokale indsigt og globale styrke til at skabe leverancer af høj kvalitet og med stor kundetilfredshed. Det kalder vi Operational Excellence.
| | | | Silver: |  | Arrow ECS er en Value-Add distributør, der gør meget mere end blot at flytte produkter fra producenter til kunder: ”Vi skaber vækstmuligheder for vores samarbejdspartnere”. Så uanset om man er it-forhandler eller producent, så vil vores it-løsnings kompetencecenter med ekspertise inden for produkter, markedsforhold, support og uddannelse, være et kæmpe Value-Add. Arrow ECS er specialist og 100% fokuseret på Sikkerhed, Mobilitet, Virtualisering, Server & Storage, Netværk og Cloud løsninger.
| | |  | Sammen med virksomheder og organisationer over hele landet bygger vi Danmark med it. Atea implementerer innovative it-løsninger, der kan være med til at øge produktiviteten og styrke konkurrenceevnen og velfærden i vores samfund. Ateas forretningsområder dækker hele vejen rundt, fra grundlæggende kabling, datacenterdesign og netværk, til komplet, fleksibel og brugervenlig it-infrastruktur.
| | |  | Consit leverer IT løsninger og professionel rådgivning indenfor blandt andet ERP, Faktura- og dokumenthåndtering, procesoptimering, samt Busiess Intelligence. Vi arbejder med markedets førende produkter og har mere end 15 års erfaring med professionel rådgivning. Consit ønsker et tæt samarbejde med vore kunder, at udvikle deres forretning, og sætte dem i stand til at agere professionelt i en global og dynamisk verden, med fokus på lønsomhed og konkurrenceevne.
| | |  | We are one of the world’s leading organizations providing management consulting, technology and outsourcing services, with more than 319,000 employees; offices and operations in more than 200 cities in 56 countries; and net revenues of $30.0 billion for fiscal 2014.
Our four growth platforms—Accenture Strategy, Accenture Digital, Accenture Technology, Accenture Business Process Outsourcing—are the innovation engines through which we build world-class skills and capabilities; develop knowledge capital; and create, acquire and manage key assets central to the development of integrated services and solutions for our clients.
| | |  | Deloitte is a Diamond-level member of the Oracle PartnerNetwork and has held a relationship with Oracle for more than two decades. Deloitte member firms throughout the world provide access to over 13,800 professionals who collectively possess deep industry and functional knowledge across Oracle’s line of applications and technology. Reflecting its commitment to addressing client requirements, Deloitte has been consistently recognized by analysts as a leader in Oracle implementation-related services. | | |  | L&T Infotech is a wholly-owned subsidiary of the USD 14.3 billion plus Larsen & Toubro. L&T Infotech is worldwide Oracle Platinum Partner & one of the largest JD Edwards service providers in the world. With over 2000 consultants supporting Nordic customers, L&T Infotech has become the service provider of choice for some of the key customers in Energy, Manufacturing , Retail, Banking & Finance, Insurance & payment, Media and Telecom sectors in the region | | |  | Trivadis makes IT easier. Vi rådgiver, skaber nye råderum og hjælper dig med at omdanne dine strategier til resultater. Lær vores økonomiske og individuelle servicemodeller at kende. Lige fra vedligeholdelse og support af dine software- og BI-løsninger over høj driftssikkerhed på din IT-infrastruktur til outsourcing og innovative cloud-services.
Med over 600 medarbejdere og 800 aktive kunder, er vi en af de førende IT-serviceudbydere i Schweiz, Tyskland og Østrig, og nu servicerer vi også kunder i Danmark.
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| | Oracle is committed to promoting a corporate culture that is centered on integrity, accountability and ethical business conduct., please click here for important ethics information regarding this event. | |
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