The Six P's of Effective Commercialization
Bring world-class products to market, quickly and profitably.
In the crowded Consumer Packaged Goods (CPG) industry, innovation is a necessity. Unfortunately, most CPG brands are not effectively commercializing their new product initiatives.
In fact, 80% of product introductions fail to meet expected performance levels. Companies on the winning end of that equation are using modern Product Lifecycle Management solutions to speed time to market, enhance product marketing, and improve customer satisfaction.
In this webcast, you'll discover those solutions, cloud options, get proven strategies from CPG leader Mary Kay and learn how to capitalize on the six P's of commercialization:
- Proposals: Capture, develop, prioritize and generate new product ideas.
- Planning: Outline schedules, resources, tasks, milestones and deliverables.
- Processes: Manage the workflows for all projects.
- People: Optimize your resources across all projects.
- Product: Determine the final bill of materials and specifications.
- Performance: Continuous improvements to achieve desire results.
Get your P's in order: REGISTER NOW.