Exclusive Live Event
8:00 AM~~5:00 PM~~(GMT-05:00) Central Time (US & Canada)~~February 13, 2014~~February 13, 2014 | February 13, 2014
8:00 AM - 5:00 PM |
| The Fairmont Hotel, Millennium Park
200 North Columbus Drive, Chicago, IL 60601 |
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Highlights
Want to master cross-channel commerce, deliver an exceptional customer experience, and lead in the complex world of B2B commerce?
Join us at the annual Oracle B2B Commerce Summit in February 2014 to learn how to achieve all of this and more. We'll dive into the unique challenges facing B2B commerce professionals and provide an inside perspective on the innovative solutions that drive success.
What's New?
We've added new speakers from brands that have paved the way for B2B success. Michael McMahon, Medline's VP of eCommerce, will reveal how his company uses B2C tactics to exceed customer expectations. Lawson Products' Jody Yeganeh, Senior Director of eCommerce, will share tips for delivering exceptional product content online. Shankar Sitapati, Director of Enterprise Applications at National Pen will explain their customers' smooth shopping experience across all channels with customized catalogs, self service design, and a streamlined checkout. And Forrester's Principal Analyst, Peter Sheldon, will discuss trends, forecasts, and strategies to help you claim a slice of the $559 billion U.S. B2B eCommerce market.
Learn from the B2B Leaders
B2B commerce is on the rise, especially when it comes to the Web. Forrester Research predicts U.S. B2B e-commerce sales will hit $559 billion annually by the end of 2013—double B2C sales! Are you prepared to capitalize? This summit will feature real-world case studies from your peers leveraging technology and B2C tactics to exceed customer expectations. You'll hear from B2B thought leaders across industries. Stay tuned for speaker announcements. Speakers Provide Insight in Every Area of B2B Commerce |
Michael McMahon
VP of eCommerce, Mediline Industries
Michael Evans,
eCommerce Manager
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Jody Yeganeh
Senior Director, eCommerce, Lawson Products | |
Shankar Sitapati
Director of Enterprise Applications, National Pen | |
Peter Sheldon
Principal Analyst eCommerce, Forrester Research | |
Tim Carroll,
VP eCommerce
Todd Sather,
VP IT, Deluxe Checks | |
Mary Ann Cutshall,
VP of Technology Transformation, PartsNow |
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John Andrews, VP, Product Management, Oracle. |
Register Now for this Premier Event
The summit is the only event of its kind, offering exclusive networking and learning opportunities for B2B Commerce professionals. Don't miss out. Click on the Register for Event button or call 1.800.820.5592, ext. 12084.
Carolina Biologicals, featured at last year's summit and Oracle OpenWorld, uses Oracle Commerce to enhance its customer experience. Watch this video to learn how.
Agenda
| 8:00 a.m. |
Networking Breakfast |
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| 9:00 a.m. |
Oracle Welcome, Introductions, Agenda Overview Justin King, Commerce Strategist; John Andrews, VP, Product Management |
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| 9:15 a.m. |
B2B commerce Trends & Forecasts Peter Sheldon, Principal Analyst, eCommerce, Forrester Research |
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| 10:00 a.m. |
Delivering Multichannel B2B Commerce with Effective Product Information & Content Management Jody Yeganeh, Senior Director, eCommerce, Lawson Products |
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| 10:45 a.m. |
Networking Coffee Break |
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11:00 a.m. |
Dealing with Multi-Channel Commerce Complexity Shankar Sitapati, Director of Enterprise Applications |
| 11:45 a.m. |
Cashing in on eCommerce: NCR Case Study Steve Olds, IT Senior Manager, NCR & Sunil Oberoi, AVP & Global Head, Digital and OmniChannel Business, HCL Technologies |
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12:15 p.m. |
Networking Lunch |
| 1:15 p.m. |
Transforming your Business through eCommerce Mary Ann Cutshall, VP of Technology Transformation, PartsNow |
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2:00 p.m. |
How Medline Industries Delivers B2C-like Experiences in B2B with Oracle Commerce Michael McMahon, VP of eCommerce, Medline & Michael Evans, eCommerce Manager, Medline |
| 2:45 p.m. |
Networking Coffee Break |
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3:15 p.m. |
From offline to online. Deluxe transformation to eCommerce. Tim Carroll, VP eCommerce & Todd Sather, VP IT, Deluxe Checks |
| 4:00 p.m. |
Oracle Closing Comments John Andrews, VP Product Management, Oracle |
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4:15 p.m. |
Networking Cocktail Reception |
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Speakers Featured Speakers | | | Peter Sheldon
Principal Analyst eCommerce, Forrester Research
At this conference, Peter will discuss Forrester's latest research on B2B commerce trends, forecasts, and overall landscape. He will examine the evolving relationships and strategies between key stakeholders (for example retailers, branded manufacturers, wholesalers, etc). In addition, he will discuss the industries and company profiles that will be most affected by B2B ecommerce, what these companies should anticipate, and the strategies that should be employed in response to such trends.
| | Jody Yeganeh
Senior Director, eCommerce, Lawson Products Delivering Multichannel B2B Commerce with Effective Product Information & Content Management
B2B organizations selling online today face many pressure points to get their products to market through multiple sales and distribution channels. Collecting data from vendors and external content for reselling and distribution is a challenge. Effective onboarding, cleansing, authoring, and standardizing of product data can mean the difference between sales won and lost in the digital world. Learn how Lawson Products improves its speed to market and B2B customer experience by mastering their product content and information effectively for their multichannel commerce initiatives.
| | Shankar Sitapati
Director of Enterprise Applications, National Pen
National Pen Company is the premier source for all business marketing needs, featuring a huge selection of promotional products, custom-imprinted pens, and logo pens. National Pen delivers a sophisticated, multichannel selling strategy along with a superior customer experience. From concept via customized catalogs, to self service design, to checkout, National Pen provides a smooth experience for shoppers across all channels. Come to this session to learn how National Pen Company delivers all this, and the differences between implementing in a B2B vs B2C environment. | | Steven Olds
IT Senior Manager, NCR
| | Sunil Oberoi
AVP& Global Head, Digital and OmniChannel Business, HCL Technologies
HCL Technologies, will talk about the key trends in the e-Commerce space and business challenges faced by organizations with B2B Commerce. Then NCR Corporation will discuss NCR’s My NCR eCommerce Portal program, challenges faced and addressed during this program and a future roadmap for this Commerce journey at NCR. | | Mary Ann Cutshall
VP of Technology Transformation, PartsNow
When B2B companies talk about eCommerce, often they also talk about how eCommerce is transformational. Mary Ellen, CIO of PartsNow will talk about the complete Transformation that PartsNow went through and how they have balanced the complexity of their business with providing a great customer experience in their eCommerce site.
| | | | Michael Evans
eCommerce Manager
How Medline Industries Delivers B2C-like Experiences in B2B with Oracle Commerce
Selling online has become a business imperative for B2B companies, and delivering B2C-like experience is giving the best ones an edge over their competition. Oracle Commerce offers personalization capabilities that allow online businesses to vary content based on user characteristics. In this session, Medline, a large B2B healthcare products customer explains how the Oracle Commerce personalization capability delivers relevant customer experiences to their target segments. The session includes a discussion of the planning process necessary for deploying this personalization initiative. In addition to a brief discussion of the technical requirements, there will be an overview of human resource requirements necessary to manage the implementation and ongoing personalization maintenance.
| | Todd Sather
VP IT, Deluxe Checks
| | Tim Carroll
VP eCommerce, Deluxe Checks
As Deluxe approaches its 100 year anniversary, it continues its transformation beyond a check printer. Within its Small Business unit, there is a strong focus on expanding its Marketing and Other Services (MOS) offerings and upselling/cross-selling new product & service offerings into its 4 million + customers. Various eCommerce solutions are key to that focus and transformation, along with ongoing improvements in the configuration/personalization experience. This session will provide an overview of these activities, including how Oracle ATG is assisting Deluxe to deliver key experiences and valuable products & services to its Small Business customers.
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Justify the Trip Why you should attend:-
Hear successful companies explain their B2B Commerce experiences and achievements.
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Learn about the State of the B2B Industry, according to Forrester Research.
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Visit with eight companies who have solutions that can help you achieve your business objectives.
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Meet Oracle Customer Experience executives who want to understand your company's issues and offer solutions.
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Network with your peers.
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Single day packed with comprehensive information you would not otherwise receive.
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| STAY CONNECTED
Join the conversation
#b2becommerce |
If you are an employee or official of a government organization, please click here for important ethics information regarding this event. | |
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