Oracle B2B Commerce Summit Chicago

Exclusive Live Event

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February 13, 2014
8:00 AM - 5:00 PM

The Fairmont Hotel, Millennium Park
200 North Columbus Drive, Chicago, IL 60601

Highlights

Want to master cross-channel commerce, deliver an exceptional customer experience, and lead in the complex world of B2B commerce?

Join us at the annual Oracle B2B Commerce Summit in February 2014 to learn how to achieve all of this and more. We'll dive into the unique challenges facing B2B commerce professionals and provide an inside perspective on the innovative solutions that drive success.

What's New?
We've added new speakers from brands that have paved the way for B2B success. Michael McMahon, Medline's VP of eCommerce, will reveal how his company uses B2C tactics to exceed customer expectations. Lawson Products' Jody Yeganeh, Senior Director of eCommerce, will share tips for delivering exceptional product content online. Shankar Sitapati, Director of Enterprise Applications at National Pen will explain their customers' smooth shopping experience across all channels with customized catalogs, self service design, and a streamlined checkout. And Forrester's Principal Analyst, Peter Sheldon, will discuss trends, forecasts, and strategies to help you claim a slice of the $559 billion U.S. B2B eCommerce market.

Learn from the B2B Leaders
B2B commerce is on the rise, especially when it comes to the Web. Forrester Research predicts U.S. B2B e-commerce sales will hit $559 billion annually by the end of 2013—double B2C sales! Are you prepared to capitalize? This summit will feature real-world case studies from your peers leveraging technology and B2C tactics to exceed customer expectations. You'll hear from B2B thought leaders across industries. Stay tuned for speaker announcements.

Speakers Provide Insight in Every Area of B2B Commerce

	Michael McMahon VP of eCommerce, Mediline Industries Michael Evans, eCommerce Manager
	Jody Yeganeh Senior Director, eCommerce, Lawson Products
	Shankar Sitapati Director of Enterprise Applications, National Pen
	Peter Sheldon Principal Analyst eCommerce, Forrester Research
	Tim Carroll, VP eCommerce Todd Sather, VP IT, Deluxe Checks
	Mary Ann Cutshall, VP of Technology Transformation, PartsNow
	John Andrews, VP, Product Management, Oracle.

Register Now for this Premier Event

The summit is the only event of its kind, offering exclusive networking and learning opportunities for B2B Commerce professionals. Don't miss out. Click on the Register for Event button or call 1.800.820.5592, ext. 12084.

Carolina Biologicals, featured at last year's summit and Oracle OpenWorld, uses Oracle Commerce to enhance its customer experience. Watch this video to learn how.

Agenda

Speakers

Featured Speakers

	John Andrews VP, Product Management, Oracle
	Peter Sheldon Principal Analyst eCommerce, Forrester Research At this conference, Peter will discuss Forrester's latest research on B2B commerce trends, forecasts, and overall landscape. He will examine the evolving relationships and strategies between key stakeholders (for example retailers, branded manufacturers, wholesalers, etc). In addition, he will discuss the industries and company profiles that will be most affected by B2B ecommerce, what these companies should anticipate, and the strategies that should be employed in response to such trends.
	Jody Yeganeh Senior Director, eCommerce, Lawson Products Delivering Multichannel B2B Commerce with Effective Product Information & Content Management B2B organizations selling online today face many pressure points to get their products to market through multiple sales and distribution channels. Collecting data from vendors and external content for reselling and distribution is a challenge. Effective onboarding, cleansing, authoring, and standardizing of product data can mean the difference between sales won and lost in the digital world. Learn how Lawson Products improves its speed to market and B2B customer experience by mastering their product content and information effectively for their multichannel commerce initiatives.
	Shankar Sitapati Director of Enterprise Applications, National Pen National Pen Company is the premier source for all business marketing needs, featuring a huge selection of promotional products, custom-imprinted pens, and logo pens. National Pen delivers a sophisticated, multichannel selling strategy along with a superior customer experience. From concept via customized catalogs, to self service design, to checkout, National Pen provides a smooth experience for shoppers across all channels. Come to this session to learn how National Pen Company delivers all this, and the differences between implementing in a B2B vs B2C environment.
	Steven Olds IT Senior Manager, NCR
	Sunil Oberoi AVP& Global Head, Digital and OmniChannel Business, HCL Technologies HCL Technologies, will talk about the key trends in the e-Commerce space and business challenges faced by organizations with B2B Commerce. Then NCR Corporation will discuss NCR’s My NCR eCommerce Portal program, challenges faced and addressed during this program and a future roadmap for this Commerce journey at NCR.
	Mary Ann Cutshall VP of Technology Transformation, PartsNow When B2B companies talk about eCommerce, often they also talk about how eCommerce is transformational. Mary Ellen, CIO of PartsNow will talk about the complete Transformation that PartsNow went through and how they have balanced the complexity of their business with providing a great customer experience in their eCommerce site.
	Michael McMahon VP of eCommerce, Medline Industries
	Michael Evans eCommerce Manager How Medline Industries Delivers B2C-like Experiences in B2B with Oracle Commerce Selling online has become a business imperative for B2B companies, and delivering B2C-like experience is giving the best ones an edge over their competition. Oracle Commerce offers personalization capabilities that allow online businesses to vary content based on user characteristics. In this session, Medline, a large B2B healthcare products customer explains how the Oracle Commerce personalization capability delivers relevant customer experiences to their target segments. The session includes a discussion of the planning process necessary for deploying this personalization initiative. In addition to a brief discussion of the technical requirements, there will be an overview of human resource requirements necessary to manage the implementation and ongoing personalization maintenance.
	Todd Sather VP IT, Deluxe Checks
	Tim Carroll VP eCommerce, Deluxe Checks As Deluxe approaches its 100 year anniversary, it continues its transformation beyond a check printer. Within its Small Business unit, there is a strong focus on expanding its Marketing and Other Services (MOS) offerings and upselling/cross-selling new product & service offerings into its 4 million + customers. Various eCommerce solutions are key to that focus and transformation, along with ongoing improvements in the configuration/personalization experience. This session will provide an overview of these activities, including how Oracle ATG is assisting Deluxe to deliver key experiences and valuable products & services to its Small Business customers.