Exclusive Live Event 8:30 AM~~4:30 PM~~(GMT+02:00) Amsterdam, Berlin, Bern, Rome, Stockholm, Vienna~~March 11, 2015~~March 11, 2015 8:30 AM~~March 11, 2015  | Mar 11, 2015
08:30 - 16:30 |
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| In today’s fast moving world, increasingly impacted by disruptive technologies and business models, all enterprises must be able to move quickly and adapt to changes.
Many businesses are still organized and operate as they did before cloud, social, big data and mobile arrived. Imagine for a moment what your business would be like if these technologies were native to your business operations and not an afterthought.
Join us for a day full of inspiration, experience sharing and networking and listen to excellent speakers for example from Match.com, CEB, Klarna, Swedbank, Fortum, ICA.
Focus on your area of expertise in our six tracks and benefit from the experience of others in quick-paced sessions and real-world case studies. - Customer Experience Transformation in Sales & Marketing
- Customer Experience Transformation in Service & Loyalty
- Modern Finance in the Digital Age
- Modernize HR
- Platform as a Service
- Value Chain Transformation
Cloud Days Lounge – Insight & Experience Sharing
Network with fellow professionals, sponsors and speakers in informal “Meet-up” areas and connect with Oracle experts in the Demo Ground.
If you want to book a meeting with any of our attending sponsors, please contact us.
Whether you’re focused on marketing, sales, customer service, HR, finance and operations or software development, you should be there!  | Download the new Oracle Events app!
Keep track of the Agenda, speakers, sponsors and follow the twitter conversation
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Join the conversation #OracleCloudDays We will also visitCopenhagen 12 MarchHelsinki 19 March * Some presentations will be in English
* This event is free of charge | | 09:00 | Welcome and Introduction
Chris Berry, Managing Director & Apps Country Leader Oracle Sweden |
| | | | 09:20 | Digital Disruption - Digital Transformation vs Digital Natives
What exactly is disruption? It’s the change that happens when new digital technologies, or business models, affect the value proposition of existing goods and services.
- Value is what digital disruption affects. Value can come in any form: better, easier, faster, smarter, bigger, smaller, lighter, and cheaper. You name it.
- New companies - Digital Natives, built on these new business models are not just challenging other companies. They are threatening even the most entrenched industries. And the companies that don’t change may soon be gone.
- Traditional companies have an opportunity to adapt the new technologies and new business models through Digital Transformation.
In this panel debate we will meet Executives and Thought Leaders from both Digital Natives such as Match.com and Klarna - traditional companies undergoing successful Digital Transformations as ICA.
Speakers:
Mårten Forste, General Manager Nordic Region, Match.com
Knut Frängsmyr, Chief Operating Officer and Deputy CEO, Klarna
Juhana Rintala, Head of Sales and Marketing ICA e-commerce
Moderator: Mikael Schwarzman, CX Sales Director Oracle Sweden & Denmark |
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| | | | | 10:30 | Breakthrough Performance in the New Work Environment
Executives today are being tasked to outperform. Whether in the market, the economy, or function forecasts, the expectations to grow regardless of conditions have become the norm. With nearly 60% of executives under pressure to increase revenue and improve performance - mostly through better labour efficiency - and only 32% planning to increase staff levels, how will they achieve the expected 20% increase over and above current levels? Despite an often volatile work environment, new productivity drivers are emerging. In this session, Per Carlsson, MD CEB Nordics, will share a roadmap to generating breakthrough productivity, with prescriptive advice to help executives understand and capitalise on the new work environment.
Speaker: Per Carlsson, Managing Director, CEB Talent Measurement Nordics |
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| | 11:20 | A Day in the Life
Is Cloud Transformation the next step for your Organization? Are you wondering which operations can run in the Cloud? How about everything! Come and take a look into the Oracle Cloud! Live and on-stage.
Speakers: Craig Kall, Master Principal Sales Consultant, Torben Markussen, Senior Director of Customer Experience & Jonnie Rönnqvist, Director Sales Consulting Oracle |
| | | 13:00 | Tracks:
Customer Experience Transformation in Sales & Marketing
Customer Experience Transformation in Service & Loyalty
Modern Finance in the Digital Age
Modernize HR
Platform as a Service
Value Chain Transformation
Read more about the content in our tracks on tab Agenda: Tracks |
| | | | 16:00 | Networking, drinks & a bite to eat |
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| Customer Experience Transformation in Sales & Marketing | | | | 13:00 | Modern Sales & Marketing
According to recent studies up to 57% of any purchasing decision is made before the customer comes in contact with a Sales Representative. In this track you will hear from Industry Thought Leaders on how the use of Disruptive Sales & Marketing Technology has helped them increase customer relevancy, conversation rates and reach higher Marketing-ROI thus gaining or maintaining competitive advantage.
Moderator: Mikael Schwarzman, Sales Director - Customer Experience Applications Oracle Sweden & Denmark |
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| | 13:20 | Bringing Online Retail to Brick n´Mortar
As digital experiences become more and more pervasive in our everyday lives, consumers are looking for a personalized customer experience that combines the online- and store channels into a rich and transparent shopping experience. This session looks at how online grocery shopping has evolved to bring together digital, physical and in-store to deliver ultimate convenience to customers. Looking to the future, we will see how new technology in apps, gadgets and wearables is being applied to the retail environment to provide a more personalized and rich shopping experience. The session will also delve more deeply into how ICA’s new online grocery service complements their physical stores, giving their customers the best in choice and convenience.
Speakers:
Juhana Rintala, Head of Sales and Marketing ICA e-commerce
Melanie Vasseur, Director, SapientNitro Business Consulting team |
| | | | 14:00 | Energy Break & Networking |
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| | 14:30 | Hur Klarnas marknadsavdelning får säljarna att fokusera på rätt affärer vid rätt tillfälle
Klarna verkar på en global marknad, i en bransch präglad av hög tillväxt och extrem konkurrens. En nyckel till Klarnas snabba tillväxt är effektivitet i försäljningsorganisationen som till stor del beror på ett välfungerande samarbete mellan sälj och marknad. Samarbetet stöds genom användandet av en modern plattform för Marketing Automation.
Med denna får Klarna en automatiserad, kostnadseffektiv och relevant hantering av leads som gör att rätt lead hamnar hos rätt säljare vid rätt tillfälle.
Andreas Perneby, Klarna samt Björn Sperling, Leadteq berättar om Klarnas utmaningar och hur man har löst dessa, samt delar med sig av erfarenheter från införandeprojektet och ger tips på hur du kan nå framgång med ditt projekt.
Talare:
Andreas Perneby, Projektledare Marketing Automation Klarna
Björn Sperling, Partner Leadteq |
| | | 15:20 | Let's see how it's done: Sales and marketing working to close the gap!
Lead to order - We will take you on a journey with Carina, the marketeer, and Mikael, the sales rep, to demonstrate the new way of working across marketing and sales. Carina is working in an omni-channel environment where she is identifying, and nurturing new leads that will make Mikael's sales life more productive and rewarding. Because of Carina, Mikael spends his time with the right customers with all the data at his fingertips - whether he is on the road or sitting in the office. In fact, Mikael does not even need to be in the office to close business. Why not do it while sitting with the customer. See it for yourself. Observe the power of an integrated suite of business applications and identify the value it can bring to your organisation.
Speakers:
Carina Bennefors, CX Strategist, Oracle
Mikael Schwarzman, CX Sales Director Oracle |
| | | | 16:00 | Networking, drinks & a bite to eat |
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| Customer Experience Transformation in Service & Loyalty | | | | 13:00 | Modern Customer Service
In today’s highly commoditized world, organizations increasingly need to use
innovative Customer Experience solutions as a competitive advantage. Hear from leading organizations how they have successfully improved their Customer Loyalty & NPS while simultaneously reducing Customer Effort and Cost to Serve.
Moderator Per Jensen, Sales Executive CX Service Oracle Sweden |
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| | 13:20 | CEB - The Effortless Experience
The most common approach to customer loyalty today is devoting limitless time, energy, and resources trying to dazzle people and inspire customers’ undying loyalty. But the new book from CEB, The Effortless Experience, uses over five years of research and tens of thousands of respondents to reveal that the “dazzle factor” is wildly overrated. Consider this: what do customers really want from their cable company, a free month of HBO when they make a mistake, or a fast, painless restoration of your connection? Most customers don’t want to be “wowed”; they want an effortless experience. In this enlightening session, Chris Herbert, Associate Director at CEB, will explain how a company’s ability to deliver on basic promises and solve day-to-day problems drives customer loyalty. Beyond explaining these findings, this session will share how companies have reduced customer effort from management and frontline reps, along with the results they've achieved.
Speaker: Chris Herbert, Associate Director at CEB |
| | | | 14:00 | Energy Break & Networking |
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| | 14:30 | Service Cloud – the way to Efficient Customer Experience
Experience how Oracle Service Cloud can help organizations deliver better and more efficient services internally as well as externally through multi channel. CGI will share insights from ISS Facility Services and other customers both in private and public sector and show how they have enhanced both the customer experience and efficiency.
Speaker:
Johan Söng, CX & CRM Advisor, CGI
Malin Nilsson Wass, Senior Business Consultant, CGI |
| | | 15:20 | Customer Experience Management Strategy
How does companies steer their business through the disruptive trends of customer experience and have proven, successful strategies for driving customer-centric initiatives? In this session Matthew will share best practices and techniques how you accelerate your efforts and avoid common pitfalls in customer experience management. It will be a session highlighted with examples from the real world!
Speaker: Matthew Banks, Global Lead Customer Experience Management, Oracle |
| | | | 16:00 | Networking, drinks & a bite to eat |
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| Modernize HR | | | | 13:00 | Welcome to Oracle HCM Nordics
Speaker: David Nouveau, Sales Director, HCM Oracle Nordics
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| | 13:10 | Disruptive Technology, how it impacts our business and private life
Speaker: Henry Barenholz, Senior Director HCM Leader Benelux & Nordics and Country Applications Leader Benelux |
| | | | 13:25 | Experience sharing between Oracle HCM Customers & Industry Experts
Listen to Oracle's HCM customers and independent experts sharing their experiences working with modern and traditional HR solutions to support their work. Is there a difference and what it is, between the different delivery models - Software as a Service and traditional installed software?
Fredrik Rexhammar, Business Information Officer (BIO) in Group HR at Swedbank.
Monica Lantz, VP HR Operations & Processes at Fortum Power & Heat AB.
Panel moderator: Kristofer Ahnlund, HCM Sales Executive, Oracle Sweden. |
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| | 14:00 | Energy Break & Networking |
| | | | 14:30 | Growth powered by Oracle Cloud
Join this session and hear what was HR transformation of Profource (Netherlands). In this session you will also hear the benefits of having integration in the Cloud with Mobile and Social for a growing organization.
Speaker: Berry Clemens, Director of Sales & Marketing, member of the Board of Directors |
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| | | | | 15:20 | Strategic Talent Management – how to make it work?
Join this session and learn why companies invest in software for Strategic Talent Management, and how to succeed with the implementation of these solutions
Speaker:
Thomas Rydin, Consulting Director Oracle HCM CGI |
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| | 15:40 | Employee engagement is key to the success of your business!
Modern HR systems need to be engaging, simple to use and allow your workforce to collaborate using social interactions and mobile devices – just as they would do in their normal everyday life outside of the workplace. This session will showcase, how the Oracle HCM Cloud solution takes HR systems to the next level when it comes to user experience and thought leadership.
Speaker: Ulf Axner, HCM Solution Consultant Oracle |
| | | | 16:00 | Networking, drinks & a bite to eat |
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| Modern Finance in the Digital Age | | | | 13:00 | Welcome to Oracle Modern Finance in the Nordics
A hot topic for CFO offices is to provide the business with relevant and up to date information, in order to create the right strategy, and create a basis for day to day management decisions. In combination with the never ending requirements on time to market, the CFO office is looking in to an endless demand for relevant and timely reports. A big challenge is old and outdated Finance systems, that does not provide the needed flexibility, and acts like a showstopper for future growth.
In this track we will look into the entire process flows in the CFO office, backed up by systems that are compliant, agile and delivers rapid and real time intelligence to the business stakeholders. We are looking at new solutions divining a fast ROI, and will bring your company to the front row.
Speaker: Lennart Gren, Sales Director Oracle Applications |
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| | 13:20 | Optimization of Financial Close by evaluating dependencies
The financial close cycle is not one process, but a set of many interrelated and interdependent processes, each having its own stages. Optimizing the financial close cycle requires consolidated effort for improvements to systems, people and resources. Financial close and reporting optimization helps finance management for enhancing the quality, timeliness and reducing the cost connected to month close process. This session will offer various practical approaches for fine tuning financial close and discuss cases where we have done this successfully.
Speaker: Veeramani Jayaraman L&T Infotech |
| | | | 14:00 | Energy Break & Networking |
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| | 14:30 | Fusion Apps Financials and Planning & Budgeting modules
In this session, Tieto will share Fusion Apps Financials and Planning & Budgeting modules. You will also hear about news and offerings from Cloud. Tieto will also present the Hyperion Planning customer case for Nordea Life Assurance, Finland.
Speakers:
Jouni Oksala, Lead Solution Consultant, Tieto
Jaakko Kiviharju, Lead Solution Architect, Tieto |
| | | 15:20 | Planeringsprocessen i förändring. Vad gör våra kunder och hur ser de nya kraven ut?
Insight Solutions presenterar, med kundexempel, behovet av förändrade planerings- och rapporteringsprocesser.
I en omvärld där förändringstakten ökar allt mer, ställs nya krav på både budget-, prognos- och rapporteringsprocessen. Hur säkerställs att den underliggande systemlösningen möter de nya kraven?
Speakers:
Max Persson, CEO, Insight Solutions
Martin Zingmark, Konsultchef, Insight Solutions |
| | | | 16:00 | Networking, drinks & a bite to eat |
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| Platform as a Service | | | | 10:30 | Oracle PaaS Keynote: Modernize your applications in the cloud with Oracle Public Cloud Services
The Oracle Cloud platform enables customers and partners to easily build new applications, extend Oracle software as a service (SaaS) applications, and migrate existing on-premises applications to the cloud. Learn and discover how Oracle Cloud platform as a service (PaaS) and infrastructure as a service (IaaS) can help customers improve agility and decrease the cost of running IT by providing a complete, standards-based and open cloud platform for their entire business. Learn Oracle Cloud platform strategy, and find out how Oracle Cloud platform provides a fast and easy way for customers and ISVs to move to the cloud based on performance, reliability, scalability, and security.
Speaker: Amit Chaudhry, Sr Director- Product Management, Oracle |
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| | 11:00 | Rapidly Build and Deploy Rich Applications in the Cloud with Oracle Java Cloud Service
Oracle Java Cloud Service is a complete platform and infrastructure cloud solution for building, deploying, and managing Java EE applications. Join us for an in-depth walk through of the Oracle Java Cloud Service. We will demonstrate how easy it is to develop and deploy new cloud applications and move an existing Java application to the cloud. Further, the session will explore the various lifecycle operations, as well as, the development operations capabilities of Oracle Java Cloud Service.
Speaker: Karsten Terp-Nielsen, Solution Manager Middleware Nordic, Oracle |
| | | | 11:30 | Set Up, Run, and Manage Databases in the Cloud with Oracle Database Cloud Service
Oracle Database Cloud Services gives you the power and flexibility of the Oracle Database in the cloud. With the database cloud service you have full access to the features and operations that are available with an on-premises Oracle database, but Oracle hosts the VM and cloud storage. And, you can perform some database maintenance and management operations with the easy-to-use cloud portal or command-line interface. In this session, we will demonstrate how to take an on-premises Oracle 12c database with a live application and move it to the cloud -seamlessly and with minimal effort.
Speaker: Bengt Eriksson, Principal Sales Consultant, Oracle |
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| | | | | 12:50 | Streamline Collaboration Across Your Organization with Oracle Documents and Oracle Social Network
Oracle's platform services – including Oracle Documents and Oracle Social Network - address the critical collaborative needs of a modern digital business. Through a comprehensive set of demonstrations, attendees will see first-hand how Oracle's content, process and social network cloud services come together to address the business needs of employees, partners and customers.
Speaker: Tom Stenström, Principal Sales Consultant, Oracle |
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| | 14:30 | Discover Data Insights and Build Rich Analytics with Oracle Business Intelligence Cloud Service
Oracle Business Intelligence Cloud Service empowers users of any skill level, from any department, to easily combine data from diverse sources to quickly create rich, interactive analytic applications and reports. It is simple enough that any user will be able to load and prepare data, choose visualizations, create analytics, and securely share those results with coworkers without requiring technical knowledge. Join us as we demonstrate how quickly and easily customers can start using Oracle Business Intelligence Cloud Service.
Speaker:Antti Lappalainen, Senior Sales Consultant, Oracle
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| | | | 14:10 | Energy Break & Networking |
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| | 14:30 | OracleDeliver World-Class Smartphone and Tablet Applications with Oracle Mobile Cloud Service
Oracle Mobile Cloud Service is an enterprise-grade, mobile back-end service (MBaaS) that enables developers and IT to create and manage mobile-friendly APIs making it easy for mobile developers to integrate their applications with enterprise data and services. This session will provide a deeper view of Oracle Mobile Cloud Service features and functions and demonstrate the tools that can be utilized by different users (stakeholders, developers and administrators) of the system.
Speaker : Martin Jarvis, Senior Director, Oracle (UK) |
| | | 15:20 | Integrate Your Cloud and On-Premise Business Applications Using Oracle Cloud's Integration Services
Oracle cloud integration leverages Oracle Cloud services as well as components from Oracle's SOA, BPM, and data integration technologies to simplify cloud integration with a unified and comprehensive solution to integrate disparate cloud and on-premise applications. We will walk through the key features of the service including auto-association with SaaS applications and pre-built integrations for either SaaS or on-premises applications. We will also cover key milestones of the integration lifecycle, including the simplified browser based integration design experience, data mapping with mapping recommendations and monitoring the integrations using the built-in dashboard.
Speaker: Mathias Kullberg, Sales Consulting Manager Middleware Nordic, Oracle |
| | | | 16:00 - 16:40 | Store and Archive Data to the Cloud with Oracle Public Cloud Infrastructure Services
Oracle Storage Cloud Service is an object storage solution that enables businesses to securely and reliably store files and unstructured data in the cloud. Data can be stored or retrieved, at any time, from any device connected to the internet. This session will demonstrate the key capabilities of Oracle Storage Cloud Service and how it can be used to address the storage needs of the enterprise. We will walk through how you can leverage REST based APIs to store and retrieve any kind of binary data in the Oracle Cloud.
Speaker: Shekhar Hemnani, Senior Product Manager, Oracle (US) |
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| Value Chain Transformation | | | | 13:00 | Does your ERP cover all your business requirements?
Complement your existing ERP with Oracle Best of Breed solutions to improve your key Supply Chain processes—from design, planning, and procurement to manufacturing and fulfillment. You can create information-driven value chains that enable you to better predict market requirements and risks, adapt and innovate in response to volatile market conditions, and align the value chain across global networks to meet your business goals. We call that strategy of co-existence.
In this session you will learn how you can expand your current ERP system and improve value with edge SCM solutions.
Speaker: Kenneth Mandrup, Sales Director Oracle |
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| | 13:20 | Customer Centric Supply Chain
Experience how you can deal with the new market trends like extended requirements on assortment variety, flexibility, anywhere / anytime shopping & fulfillment through Pre-Demand Signals. Today's supply chain is sailing toward a digitally driven future, where supply chains needs to be more agile and resilient.
Learn about how you can protect your business using customer-centricity, keeping high service levels and low inventory. In this session you will learn how to design your Value Chain for optimal customer service.
Speaker: Matthew Banks, Global Lead Customer Experience Management Oracle |
| | | | 14:00 | Energy Break & Networking |
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| | 14:30 | Integrated business Planning
Experience how you can become even more precise and flexible in your business planning, and keep your stake holders aligned. You will see how Sales & Operations Planning reaches the next level, IBP, enabling a coordinated plan across the entire enterprise by combining product-, sales-, operations- and financial planning.
In this session you will learn how IBP helps to integrate the various planning processes to achieve a more responsive supply chain.
Speaker: Bo Johansson, Principal Sales Consultant Oracle |
| | | 15:20 | Value Chain Transformation
Experience how a full end-to-end overview and control of your Value Chain protects your business meeting the need for flexibility. Companies need to view the process of transforming ideas into commercial outputs as one integrated flow.
In this session you will learn how large volumes of Point of Sale, Media, Promotion and Social data can be interrogated for product innovation and forecasting new product introduction and at the same time ensuring an efficient and flexible Supply Chain without unnecessary investments in inventory.
Speaker: Hansa Andersson, Senior Director, Oracle |
| | | | 16:00 | Networking, drinks & a bite to eat |
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| | Oracle is committed to promoting a corporate culture that is centered on integrity, accountability and ethical business conduct., please click here for important ethics information regarding this event. | |
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