Exclusive Live Event
6:30 PM~~8:00 AM~~(GMT-07:00) Pacific Time (US & Canada)~~October 28, 2013~~October 30, 2013  | October 28 - 30, 2013
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Overview Innovation Powered by Technology
Oracle and Land O'Lakes invite you to take a behind the scenes look at how this $14 billion company has transformed itself into a leading CPG and agricultural innovator - and how intelligent investments in technology are driving this transformation.
This is a unique opportunity to learn about the technology solutions Land O'Lakes relies on to achieve its exceptional levels of performance. Participants will hear from Land O'Lakes CIO Mike Macrie on best practices for becoming a leader in innovation, and take part in more than 20 other sessions presented by Land O'Lakes business leaders, partners, and Oracle.
What You Will Learn: -
Insights on how Land O'Lakes is leveraging Big Data and analytics - delivering better business intelligence and driving organizational efficiencies
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How the company has optimized and automated its core business processes, freeing up resources to focus on IT-led innovation.
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How to take advantage of technologies like mobile, cloud and engineered systems to streamline operations and reduce cost and complexity.
Agenda |
| Monday, October 28, 2013 | |
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| | 6:30 p.m. – 8:30 p.m. |
Welcome Reception at Land O'Lakes Atrium, Sponsored by Tavant Technologies |
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| Tuesday, October 29, 2013 | |
| | Time | Agenda |
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| | 7:30 a.m. - 8:30 a.m. |
Registration and Breakfast, Sponsored by XS, Inc. |
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| | | | 10:00 a.m. - 10:15 a.m. |
Break |
| | Breakout Session Tracks | Innovation Breakout Track | Transformation Breakout Track | Technology Breakout Track |
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| | 11:45 a.m. - 1:00 p.m. |
Networking Lunch, Sponsored by HCL and Solution Pavilion |
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| | 1:45 p.m. - 2:00 p.m. |
Break |
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| | 2:45 p.m. - 3:15 p.m. |
Break |
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| | 4:00 p.m. - 7:00 p.m. |
Networking Dinner and Reception, Sponsored by Deloitte |
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| Wednesday, October 30, 2013 | |
| | Time | Agenda |
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| | 7:30 a.m. - 8:30 a.m. |
Breakfast, Sponsored by GeoSys |
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| | | | 10:00 a.m. - 10:15 a.m. |
Break |
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| | Breakout Session Tracks | Innovation Breakout Track | Transformation Breakout Track | Technology Breakout Track |
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| | 11:15 a.m. - 11:30 a.m. |
Break |
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| | 12:00 p.m. - 1:30 p.m. |
Lunch, Sponsored by HCL and Solution Pavilion |
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Speakers Speakers | Chris Policinski
President and Chief Executive Officer
Land O'Lakes, Inc.
Chris Policinski is President and Chief Executive Officer of Land O' Lakes, Inc., and has over 30 years of experience in the food industry. He joined Land O'Lakes in 1997, and was appointed President and CEO in 2005. Prior to joining Land O'Lakes, Policinski held leadership positions with Kraft General Foods, Bristol-Myers Squib and The Pillsbury Company.
He is a member of Board of Directors of several industry associations (Grocery Manufacturers Association, National Milk Producers Federation, and National Council of Farmer Cooperatives), is involved in local community boards (Greater Twin Cities United Way and Trustee of University of Minnesota Foundation). Chris is also a member of the board of the U.S. Global Leadership Campaign, Xcel Energy and Hormel Foods.
Policinski earned his M.B.A. degree from New York University, and his undergraduate degree from the University of Notre Dame.
|  | Mike Macrie
Vice President and Chief Information Officer
Land O'Lakes, Inc.
Mike Macrie assumed the role of Vice President and Chief Information Officer of Land O'Lakes in June 2013. Prior to this position, he was Vice President of Ag Services IT. Macrie led the transformation of Ag Services technology and the rebranding of Winfield and Purina across intranet and customer sites. Before joining Land O'Lakes, he held a breadth of roles at Ingersoll Rand, AlliedSignal and several start-ups, G5 Technologies and Multi-Media Solutions. Macrie has an M.B.A. from Duke University and a B.S. from Cornell University in Applied & Engineering Physics.
|  | Sean D. Tucker
Aerobatic Pilot
Team Oracle
Sean D. Tucker's life is marked by a search for excellence and perfected skill. He is not satisfied unless he is learning, refining a skill, or conquering a fear. Whether he is climbing Mt. Kilimanjaro, heli-skiing, cave SCUBA diving, golfing, or flying his one-of-a kind aerobatic dream machine, Sean D. Tucker is full-throttle and extremely accomplished. He has been flying airshows world-wide since the mid-70's and has won numerous aerobatic competitions. In that time, Sean has flown more than 1100 performances at more than 450 airshows, in front of more than 100 million fans. The level of professionalism and excitement in Sean's airshow displays is no coincidence. Sean practices his airshow routine three times every day. To endure the extreme physical demands of each routine, Sean maintains a rigorous physical training schedule by working-out over 340 days per year.
Sean has been named as one of the Living Legends in Aviation, National Aviation Hall of Fame inductee, recipient of the Crystal Eagle Award, the General Charles E. Yeager International Aeronautical Achievement Award, inductee at the 2001 USAF Gathering of Eagles, and named as one of the Living Legends of Flight. This raises Sean into an elite group of aviators and astronauts that includes General Jimmy Doolittle, General 'Chuck' Yeager, Bob Hoover, Gene Cernan and John Glenn. See Sean in action!
|  | Mike Vande Logt
Executive Vice President and Chief Operating Officer in Winfield Solutions
Land O'Lakes, Inc.
Mike Vande Logt assumed the role of Executive Vice President and Chief Operating Officer in Winfield Solutions effective January 1, 2013. Prior to this position, he served as Executive Vice President and Chief Operating Officer of Winfield Solutions, LLC since 2008. Vande Logt has 33 years of experience in the seed industry, the last 23 with Land O'Lakes. He was most recently vice president, Marketing, Winfield Solutions, Seed Division. Upon joining Land O'Lakes, Vande Logt was a Corn Product Manager, Director of Marketing and Director of Sales and Marketing before assuming his leadership roles within the Seed Division.
|  | Nick Handrinos
Consumer Products and Agribusiness Leader
Deloitte
Nick leads Deloitte Consulting's Consumer Products Practice. Nick has led engagements with his clients on issues ranging from the strategic to the tactical in areas such as portfolio management, marketing ROI, predictive analytics, and overall go-to-market effectiveness. Nick has advised companies over the past 18 years and recently served as an expert witness on the industry in a high profile federal court case. Nick is an active member of the GMA's Associate Member Council and a voting member of the GMA's Innovation Award Committee. He is also a Research Advisory Board member of both Consumer Goods Magazine and the Trade Promotion Management Association. He is a frequent speaker and author on many leading industry issues. A son of Greek immigrants to the United States, Nick earned his undergraduate degree from the University of Pittsburgh and his MBA from Carnegie Mellon University.
|  | Matthew Mills
Senior Vice President, North America Sales
Oracle Corporation
Matthew Mills is Senior Vice President of North America for the technology, hardware, and public sector markets. He is responsible for supporting Oracle customers across all industries of the commercial and public sector market in the United States and Canada. Since joining the company in 1993, Mr. Mills has held a variety of leadership positions, including Senior Vice President of North America Applications.
Mr. Mills holds a Bachelor of Science degree from Ferris State University. |
Session Abstracts Building Momentum As A Leader In Agribusiness and Food Production
Chris Policinski, President and CEO
Land O'Lakes, Inc.
Chris Policinski, President and CEO of Land O'Lakes, Inc., will welcome Oracle Customer Showcase attendees with a keynote address on the exciting growth journey of Land O'Lakes as a leader in the rapidly expanding industries of agribusiness and food production. Policinski will provide insights on how technology and innovation are driving dramatic increases in agricultural productivity that will be needed to meet unprecedented demands for food as the global population soars from 7 billion to over 9 billion people during the next 40 years.
Land O' Lakes IT Transformation: Enabling Dynamic Enterprise Growth and Competitive Advantage
Mike Macrie, Vice President and CIO
Land O'Lakes, Inc.
Learn about how Land O' Lakes executed its $95M business transformation program on time and on budget, while maintaining its lean focus on operations. Throughout the course of this transformation, Land O' Lakes discovered it not only transformed its systems, but its culture, behaviors, and expectations of IT to become an industry leader in the utilization of IT for competitive advantage. This transformation is a key enabler of the company's ambitious growth plans to double in size during the next several years.
Endeca and Equinox: Big Data that Delivers New Insights and Results
Karen Oerter
Land O'Lakes, Inc.
The EMERALD EXTRAS EQUINOX tool, based on Oracle's Endeca Information Discovery platform is one of the pillars of the WinField data-to-insights program. Equinox transforms a combination of public and proprietary data into information and ultimately insights that are driving increased revenue and profitability at all levels of our business.
Demantra – Establishing a Demand Driven Supply Chain Foundation
Jeanine Viani & Dustin Braun
Land O'Lakes, Inc.
This presentation will walk through how Land O'Lakes went from managing demand in monthly buckets to managing demand in daily buckets by customer with Demantra. Topics discussed will be the high level theory, partnership with the Oracle Demantra team, change management, results, and future vision.
Service Oriented Architecture (SOA) – Lessons Learned
Mervyn Lally
Land O'Lakes, Inc.
Business processes today traverse multiple applications and services, raising the focus on the key role of IT in connecting the dots to drive business results. Learn more about how Land O'Lakes successfully developed, deployed and enabled numerous service-oriented applications/integrations over the last three years. The session will focus on "lessons learned" from our experiences with service-oriented architecture.
Order Management and Beyond: Building a Better Customer Experience through Self-Service Innovation
Kristen McConnell
Land O'Lakes, Inc.
Three years ago, WinField initiated the building of a self-serve order management system. The goals of the project were to improve customer service and functionality, simplify business processes, and reduce operating costs. After months of hard work, the project culminated in the composite application known as Connect3®. But Connect3® is only the beginning! In this session, you will learn about the challenges involved in creating a composite application and how enhancements to the application will continue to simplify, unify, and expand the way we do business.
Source to Pay: Transforming Indirect Procurement
Eric Arnold
Land O'Lakes, Inc.
Two years ago, Land O'Lakes embarked on an ambitious strategy to improve management of its indirect spend. Hear how Land O' Lakes is working to transform its procurement function by centralizing purchasing decisions, developing new policies and processes, and implementing Oracle's Fusion procurement technology. This initiative includes both Procure to Pay transactions as well as the Source to Contract process.
Co-Managed Application Support
Derek Shaw
Land O'Lakes, Inc.
Two years ago Land O'Lakes began a journey to redesign how application support was provided. To reduce cost, minimize business risk, deliver higher returns and improve cost transparency, the company implemented a co-managed solution. In this session you will hear how a co-managed IT model strikes the balance between control, visibility, and the business outcomes required for success in outsourcing operations. We will share the challenges, risks and benefits associated with co-managed IT, how to implement the structure of such a relationship, and report the success we have seen through this new support model.
SaaS – Getting the Clouds Together
Mervyn Lally
Land O'Lakes, Inc.
Just as companies became proficient integrating applications within their own four walls we decided to open up the roof and connect to the cloud. This gave Land O'Lakes quite a complex problem to solve. Please join us to learn more about the challenges and rewards of connecting your applications to the cloud.
Land O' Lakes Operating Model J.D. Edwards ERP Ecosystem
Iggy Javellana
Land O'Lakes, Inc.
Land O'Lakes has built a robust enterprise applications architecture to provide seamless process and data flows between the three core J.D. Edwards Enterprise Resource Planning (ERP), and other Oracle solutions in support of the Land O'Lakes transformation from a holding company to an operating company model. The centralization of many business processes using other Oracle applications such as Transportation Management, Human Resources Management System, Demantra, Hyperion, Business Analytics and Production and Distribution Planning, and other third party applications requires integrations with these ERPs. Learn about how this architecture takes advantage of Fusion Middleware, J.D. Edwards Business Services and other integration and processing techniques to support shared information and operational effectiveness.
Portal Development: Anatomy of Land O'Lakes Business Link Portal
Harika Polavaram & Arun Manjila Purushothaman
Land O'Lakes, Inc.
Learn how Land O'Lakes is leveraging Oracle's Fusion technologies, including WebCenter Spaces, WebCenter Content, Application Development Framework & Site Studio to build a secure portal environment where customers, vendors and employees can access secure content and applications targeted for their needs.
Integrating Milk Supply and Markets into the Demand Driven Supply Chain
Yone Dewberry & Jeanine Viani
Land O'Lakes, Inc.
Oracle's Strategic Network Optimization (SNO) has enabled Land O'Lakes to significantly improve the efficiency and effectiveness of its Supply Chain operations. This innovative initiative has effectively orchestrated the dynamics of variable milk supply with fluctuating demands for milk products including butter, and powder --- all under one system. This improvement enabled more accurate planning for butter and by-product production based on sales forecast, integrating other variables of the supply chain including manufacturing constraints and supply inputs. The system also drives profitability by incorporating market prices to generate recommendations to buy, sell, and/or hold butter to improve margins.
Transportation Transformation
Mike Grover
Land O'Lakes, Inc.
Moving from a manual decentralized transportation planning process to a systematic best in class process. Using Oracle's Transportation Management (OTM) system to enable Land O'Lakes to improve cost and service across the Dairy Foods, Purina Animal Nutrition and WinField™ business units.
Oracle Management Tools
Tony Taylor
Land O'Lakes, Inc.
Learn how Land O'Lakes is leveraging Oracle Enterprise Manager (OEM) 12 c to monitor and manage their Oracle environments. Land O'Lakes manages a combination of Oracle Applications and Technologies through OEM, including J.D. Edwards, Oracle Transportation Management, Oracle Business Intelligence, Oracle Database, Fusion Middleware and Engineered Systems. This session will also include implementation of OEM 12 c and Land O'Lakes process for "upgrading" from OEM 10 g and OEM 11 g.
IT as Competitive Advantage in WinField's Ag Supply Business
Mike Vande Logt
Land O'Lakes, Inc.
Plant breeding at the genetic code level is exponentially increasing the high end yield potential of seed beyond the level of management on most farms today. To optimize this new potential, technologies such as satellite imagery, yield maps, and data from in-field sensors is driving insights enabling variable rate technology, and therefore, more sustainable agriculture. The challenge and opportunity with regard to these new technologies, is the fact that they are IT driven. In a world where IT is often considered as a cost, in the new world of agriculture, it is competitive advantage.
Impact of Mobility and Big Data on the Food and Agribusiness Industries
Nick Handrinos, Consumer Products and Agribusiness Leader
Deloitte
Nick Handrinos, Deloitte Consulting Consumer Products and Agribusiness Sector Leader, will deliver a keynote focused on how mobility and big data are driving transformational changes in the Food and Agribusiness industries. Handrinos will cover the emerging technologies and innovations, how mobility is changing consumer and farmer behavior patterns and expectations, the analytics and data powering these innovations and the capabilities companies will need to acquire to be successful in a mobile customer and big data world. The session will include key findings from a GMA (Grocery Manufacturer's Association) sponsored study on these topics that was recently conducted by Deloitte.
R7® Tool by WinField™: Innovation in Precision Agriculture
Dave Gebhardt
Land O'Lakes, Inc.
WinField's focus on new technology and data-based agronomic solutions sets it apart from other agriculture input providers. Unique product insights are developed at 200 research locations across the country and are delivered to our farmers via a customized, easy-to-use precision agriculture platform, the R7® Tool by WinField™. The R7® Tool offers our dealer network valuable tools to optimize yield by combining genetic response insights with a rich archive of satellite imagery, resulting in intense crop management backed by sound research.
Oracle Business Analytics Profitability Transformation
Lawrence Hooks & Doug Schwab
Land O'Lakes, Inc.
Learn how WinField™ utilizes Oracle Business Intelligence to measure Customer and Product Profitability to identify margin opportunities along with measuring product line Working Capital and Inventory to identify reduction opportunities.
Exadata & Exalogic
Tony Taylor
Land O'Lakes, Inc.
Land O'Lakes will share use cases of Engineered Systems for Oracle Business Intelligence, J.D. Edwards ERP and Fusion Middleware on Exadata and Exalogic Engineered platforms. Additional topics include Land O'Lakes use of Golden Gate to seamlessly replicate environments in multiple situations to reduce system downtime and automate processes.
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